The paper is devoted to the efficiency of using project method while teaching a foreign language in non-linguistic higher education institutions. The author examines the requirements to the application of project method and a project’s characteristics which determine the success and efficiency of project method use. Having proved its efficiency long time ago, project method is still very topical and popular nowadays, as this method contributes to forming of communicative competence as the main language learning aim, allows of effective and successful fulfillment of the subject programme and achievement of the set objectives and goals, as well as it contributes to realizing of competence approach in the system of higher professional education, increases students’ motivation to foreign languages learning, and develops cognitive interest.

The paper concerns the problem of training future teachers under modern sociocultural conditions.

The paper focuses on the possibilities of applying intercultural approach to teaching English grammar to students of linguistic faculties. The specificity of this approach involves the introduction of the techniques of accounting and utilization of the interaction of linguistic and conceptual systems of representatives of different linguistic and cultural communities into the educational process. The paper discusses the relevance and necessity of using this approach for the formation and development of linguistic identity of a student-philologist, attention is also paid to grammatical phenomena of the English language, requiring new understanding in keeping with cross-cultural approach to a foreign language grammar study.

The paper discusses the role of testing in teaching a foreign language to students of engineering majors. The problem of controlling skills and language skills has always been relevant in the methods of teaching foreign languages. Different categories and test types are considered. The authors give a detailed description of the structure of “multiple choice tests” used for assessing the implementation of competence approach applied in higher school. The paper also provides the algorithm for test developers.

The paper is devoted to the role of electronic educational resources in teaching foreign languages during a postgraduate course. The authors investigate the interactive tools of using virtual educational the platform MOODLE that contribute to the cross-cultural professional communicative competence obtained by future scientists. The main features of MOODLE system are described in terms of approbation of the author’s on-line educational course, key characteristics of the system are given, the main conditions of the organization of educational process are revealed and the operating procedure of the platform MOODLE concerning career guidance of post-graduates is offered.

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The paper reveals the problems of foreign language teaching caused by rapid development of information technologies; some methods and educational technologies aimed at efficient usage of information technologies are suggested.

The paper investigates the usage of video materials in foreign language classes. The author discusses the practicability of using video materials in foreign language classes as a means of academic activity intensification and of making it more communication oriented. The paper provides the methodology for working with video materials and a classification system of exercises and tasks for every stage of the listening course.

The paper summarizes the research whose purpose was to identify the factors and conditions affecting the dynamics of implementing e-learning in higher education in the region. The results of the analysis on using e-learning in higher education and the basic challenges reducing the rate of using these information systems were presented. The authors identified a number of activities that enhance this process, namely: the need for organization and management of this process, the systematic training of teachers, complex training of students, pedagogically reasonable integration of electronic and traditional teaching.

The paper presents a description of intercultural conflicts and factors that affect them – stereotypes. The nature of stereotypes, their types, functions, ways of overcoming them are discussed. The author also provides a general description of a training course designed for working with stereotypes. The anticipated training results are identified, the choice of educational technologies as well as of learning activity monitoring forms is sustantiated.

The paper is devoted to the process of providing the sphere of education with the methodology, development practice and optimal use of modern information technologies using the interactive tools of the electronic platform LMS Moodle in teaching a foreign language (e. g English) to the students of engineering majors in terms of the approbation of the author’s on-line educational course. The relevance of the study is explained by the internationalization of higher education which confirms the need in qualified engineers with good knowledge of English in the employment market. Thus the introduction of new methods and techniques can speed up and facilitate the educational process of training the specialists in this field on the basis of new innovative information technologies and techniques which are aimed at the realization of educational learning needs, attitude development and for the successful development of cross-cultural professional competence of the students of Bachelor’s Degree/specialists.

The paper discusses the specific implementation of interactive teaching technologies – simulation business roleplay «Courts and Trials» – as a method of competence approach implementation in teaching foreign languages to students of Belovo Institute (branch) of Kemerovo state University. The main task of teaching is developing the ability to speak, and especially to speak on professional topics. The key cultural competencies are at the heart of teaching a foreign language due to their universal component. In this regard, the increasing use of interactive teaching methods, including simulation of real mechanisms and processes, provides for reducing the time to achieve the planned learning outcomes and, thus, forms the students' professional knowledge and skills quite more efficiently.

The paper considers the formation of future foreign language teachers’ professional lexical competence in the classes on home-reading. The paper provides the authors’ definition of this phenomenon, the results of the students’ testing are shown, the basic principles for selection of professionally-oriented English texts are presented, the plot, theme and developing problem situations used for the formation of professional lexical competence of students are described.

The paper is devoted to assessing the quality of graduates’ preparation: the author investigates the structure, content, criteria and levels of formation of University graduates’ professional competence. The work results evaluation is presented in the form of the evaluation procedure.

The paper describes the possibility of creating pedagogical conditions for inclusion of future teachers in research activities. Theory and practice of implementing pedagogical conditions for inclusion of future teachers in scientific and pedagogical work is realized through the technology of systematic pedagogical modeling (educational technology creating a culture of the individual’s self-dependent work). The paper clarifies the concept of “inclusion of future teachers in research activities”, the statistics of the ideas implemented in practice of training future teachers is provided.

The paper is devoted to the basic problems of graduates’ competitiveness in the labour market, tailored to meet the needs of employers. The relevance of this challenge is explained, and the paper makes recommendations for their resolution; some aspects of the teaching strategy for forming competitive graduates are presented.

The paper describes the features and possibilities of using musical material in foreign language classes. A piece of music is a sounding authentic text, the universal material for the development and improvement of all aspects and types of speech activity. The author suggests tasks for working with musical visualization with the purpose of developing communicative competence of students.

The paper describes the motivational part of linguistic-cultural projects in studying foreign languages. Project technology contributes to the formation of the student’s creative personality, allows to combine the teaching of language with practical activities. The author analyzes the impact of working with linguistic-cultural projects on the degree of motivation in studying foreign languages.

The paper considers the questions of implementation of the personality-oriented educational paradigm within the scope of the reassessment of training results to shape the students’ intercultural competence and critical thinking for developing their self-sufficiency and prompt adaptation in the global information society. The analysis of some innovative educational technologies and approaches concerning methods of teaching critical thinking allows us to come to conclusion that it is just critical directivity of education that implies the striving of creative and constitutive activities of students.

The paper discusses the content and methods of developing higher educational institution graduates’ readiness for employment. Comprehensive technologies that allow graduates to demonstrate their competence and personal qualities necessary for successful employment are studied and the possibility of an objective assessment and expert advice is analyzed.

The paper deals with the problem of competence approach as a methodological basis of higher education. The author analyses the concepts «competence» and «competency». The author analyzes the Federal State Standard on Higher Professional Education of the third generation and Federal State Standard on Higher Education in search of means of shaping this competence. The author also formulates the definition and differentiates between the concepts of «professional competence» and «professionally applied competence».

The paper focuses on problems of the professional meta-competence development. The competence implies the management of information, knowledge and skills in learning foreign languages and in regulating professional activity. The author suggests and describe the procedure and the technological aspect of the competence on the basis of metacognitive self regulatory processes.

The paper presents the innovative resources of design technology and their potential for realization of technological approach to improvement of the system of vocational training of Bachelors. The author provides a detailed description of the means of technology intensification, innovative features of design activity, projects method and training projects allowing to raise significantly the level of students’ motivation and the informative activity, to provide formation and development of professional knowledge and skills. Basing on systematic analysis and practical experience, the author concludes that the design technology possesses the considerable innovative potential to influence the optimization of both the educational process and the whole system of vocational training in a certain period at minimization of expenses.

The paper focuses on the possibilities of applying intercultural approach to teaching writing to students of linguistic faculties. Attention is given to identifying the socio-cultural discrepancies, their prevention and correction at the pretext stage. The reason of students’ sociocultural errors is seen in their inept code transformation. The author offers a set of exercises for practicing the use of different language structures aimed at preventing cultural and language barriers.

The paper develops the content indicators whose acquisition stimulates the formation of students’ professional selfdetermination at the University. The paper presents some results of reconsidering the higher school stage of training students for teaching in modern conditions.

The paper discusses the vital signs of the Russian and the Kazakh concepts душа and жан. Both similarities and substantial differences revealed in the structures of the studied concepts, examples of their implementation are presented from the materials of the Russian National Corpus and the works of Kazakh authors.

The paper aims to specify the age-related and professional characteristics of the concept UNDERSTANDING which is the central to the category Understanding. The results of the research reveal the relation between the intellectual activity of people and their age specific qualities, professional characteristics, available background and knowledge.

The paper is devoted to the study of the semantic structure of a correlative pair of words wide/narrow in Russian and English. Being the representatives of the category of space these lexical units are classified as the mostly active nominations. Both adjectives are characterized by non-uniform lexical compatibility, which is reflected at the level of their correspondences in other languages. In both languages they have a complex semantic structure and are characterized by a high degree of their metaphorical meanings, but the specificity of their lexical compatibility denotes the different ways of rethinking the spatial relationships.

Intercultural communication covers a wide purview of knowledge and various skills. This paper is not going to redefine intercultural communication in a new way of work. It also does not want to widen this scope of researches. But it tries to describe and understand some specific parts of intercultural communication from a pragmatic point of view. We will be particularly interested in linguistic and direct communication between several persons. The "oral" interaction will be the focus of this research. The present study is based on a participant observation of a native French teacher in a foreign culture. It takes place in Russia and this French teacher also is the writer of this paper. He will must describe, analyze and understand his experiences among his students, colleagues and other Russians. The purpose of this analyze is to find the difficulties to communicate each other even if speakers may have a common tongue. Starting from the postulate that a common tongue does not necessarily mean that we speak the same language and we do not have a similar representation of words, we will try in this context to answer the following issues: To what extent misunderstandings between persons from foreign cultures, appears? What are the contours of these misunderstandings and what are the reasons? We will see there are some stakes to be understood as there are stakes to be not understood. First ever, we will describe and theorize the context in which this paper was written but we will also discover the first limitations of this study. And then we will able to give some pre-existing definitions related to this study. With this framework we will theorize the different contexts and social situations have occurred.

The paper focuses on translation strategies of the contexts containing pleonasm in popular scientific, scientific-technical and official styles. The object of research is the pleonasm as the phenomenon of speech redundancy in different functional styles. Scientific novelty of the research lies in the fact that the author undertakes an attempt to conduct a comprehensive analysis of such phenomenon as the pleonasm, as well as the methods and techniques of translation in popular scientific, scientific-technical and official styles. This article describes the research in the course of which the following methods were used: method of comparison and contrast, continuous sampling method, quantitative data analysis. Conclusions are drawn about the choice of the method of translation, which depends directly on the style of the text. The practical significance of the paper lies in the fact that it is possible to use the results in the activities of professional translators, as well as in teaching translation.

This paper deals with the interaction of verbal and non-verbal components of the comics book and focuses on the analysis of linguistic means used by the authors to transmit their ideologic conception and to achieve comic and parody effect. Research reveals that there are no main and secondary means, their choice depends on the author’s intention, his/her wish to transmit the certain effect and express sentiments to described situations. The set of means lets realize informative, expressive, aesthetic functions.

The paper contributes to the topic «Semantic synonyms role in «Troubleshooting» concept representation in virtual Information Technology blogs discourse». 3200 Information Technology blogs were studied during the period of 2010 – 2014. Information Technology blogs discourse is rich in synonyms. It can be explained by the fact that development of Information Technology requires its description. The study of semantic synonyms provides better understanding of cognitive mechanisms. It shows the way of knowledge interpretation and representation, highlights some virtual discourse peculiarities and contributes to the further development of linguistic theory. Semantic synonyms draw attention to different aspects of the term; characterize the meaning of the term accurately.

The paper concentrates on the peculiarities of expressive syntactical means functioning in science fiction texts in the English language. Stylistic analysis of the texts under consideration showed that such expressive means as inversion, syntactic parallelism and repetitions of homogeneous elements create syntactic rhythm of a science fiction work that provides for the shaping of cohesion of a fiction text and is one of the factors of literary prose work expressiveness. Analysis of specific functioning of syntactic rhythm provides for arriving to the conclusion that one of the main functions of the said means is the function of foregrounding and emphasizing the most important text components that is an implementation of the fiction work influence aim.

Literary translation is understood as transmitting the system of cultural values from one cultural tradition to another. Adequate translation requires adequate transfer of different aspects, including the gender component. This paper addresses the gender aspects transfer in O. Wilde’s tales translation. To perform an adequate translation, the translator has to apply to the results of studying stereotypes in a certain culture, including gender stereotypes, to transmit them to the representatives of another culture adequately. The author provides his characters with some personality traits that are perceived as typical of men or women in a particular society. The grammatical gender of nouns creates a specific gender-related perception of the character. The examples analyzed in the paper prove the necessity to keep the gender distribution in the translation, because sympathy between a male and a female characters is perceived by the readers quite differently from the sympathy between two male characters. The awareness of cultural stereotypes allows for the adequate transfer of the personification of characters.

The paper focuses on the analysis of stereotypes about Russian women in the modern French literature. It specifies the role of stereotypes in the perception of the unknown culture and its negative impact on the creation of Russian women’s image in the public perception. The author comes to the conclusion that the intention of writers to bring the image of a representative of a different culture within the sweep of an average reader, representing their own culture, limits that image by stereotypical categories, which do not reflect the real features and qualities of the representative of a different culture.

The paper is devoted to the research of the concept of “power” as represented by the lexical units used in the speech given by B. Obama at the EU-USA Summit in Brussels (2014). The speech is pivotal in the current political situation. The found means of the verbal representation of the concept of power lead to the dual understanding of the essence of power as “power for” and “power over”. Democracies are subject to the idea of “power for” as taking into action the ideals of justice, fairness and equality of people. Dictatorships, being adherent to the ideal of “power over”, pursue their own goals in stretching their control over a community and far beyond it.

The paper studies the means of the Present Tense semantics realization in English phraseology. The data received confirm the idea of the Present Tense semantics being the starting point in the human consciousness for expressing temporality, which is objectivized in English idioms by different means: verbal present tense forms, the forms of the infinitives with a wide scope of temporal implications as well as by contrasting the Present Tense, the Past Tense and the Future Tense temporal scales.

The paper provides the linguistic analysis of the World Tree shaped token named Yggdrasil which is one of the most important images of the Old Norse linguoculture. The methods of Linguistic Genetics are used to research this shaped token. The result of this research is the presence of the interrelation between the conceptual contents contained in this shaped token and a number of Indo-European words with the semantics of sanctity (for example, the words with meaning of the heaven sphere). Those facts are the proof of the conceptual content multitude of the World Tree’s shaped token. Consequently, The World Tree has a central position in the mythopoetic space-time continuum of the Old Germanic tribes.

The paper is dedicated to the study of methodical and methodological aspects used for complex linguistic investigation of social communication. The social communication is an extensive verbal space of human social and political activity, which is formed under the impact of extralinguistic and intralinguistic factors. The basic terms of political linguistics metalanguage are defined and described, three main areas of social communication investigation are determined: linguistic-structural, discursive and narrative.

Advertising discourse is analyzed from projectivity perspective: with regard to the construction of the global discourse meaning known as “discourse world” as mental macroreality exposed to marketing laws. Discourse world is a kind of mental space. Macroframes are its building blocks. Macroframes serve the basis of lexical categorization of thematically organized linguistic elements and establish the salient semantic characteristics of British advertising. Communicatively relevant thematic groups – foods, health and beauty, drinks, lifestyle, household goods – represent the actual space on the “cognitive map” of the discourse world. The lexemes can be further systematized into three cognitivesemantic fields – “product”, “service”, “product − service”. The functional imperative of advertising communication determines quasi systemic character of the discourse world. Its macrostructre is specified by the pragmatics of advertising and combines the characteristics of hierarchy and net. Communicatively relevant lexical units constituting the macrostructure of discourse world are organized other than traditional lexical system. Macrostructure of advertising discourse world is analyzed with prospect to further studies of discourse worlds in a comparative perspective.

The paper deals with the theoretical foundations of an innovative way of understanding the translated text in training translation of specialized texts. The methodology of mind-map usage provides the new approach to the text analysis during the scientific texts translation with the help of using scientific knowledge, given in the translated text, in the intertextual space of scientific discourse. So the efficiency of cognitive interaction between the translator and the structured knowledge represented in the text of translation comes to the foreground. Mind-map synthesizing based on the text of translation helps to refer to the conceptual framework of the scientific field of the text.

The paper in itself is a part of the research of the cosmogonical and eschatological mythology of the North Europian peoples (the Germanic world) in comparison to the Vedantic and Hinduistic mythology, the mythology of Mesoamerican peoples, the peoples of Siberia from the point of view of linguoculturology, ethnolinguistics and histrical anthropology. The target of the research is either confirmation or refutation of the existed conceptions on the universality or individuality of the processes of mythological and religious view formation. The paper presents two concepts of human history – cyclic and linear – in comparison with the mythological and religious ideas about the origin of the Universe – archaic myths and rituals associated with the sacred space and time.

The paper examines the terms – English verbs with a postposition with the help of the cognitive approach. To reach this goal of the study the main sequence of stages of the process of mining production was found out. A description of the prototypical situation of the first stage of mining – «Prospecting and exploration» was given. The terms that best of all describe the situation are selected. The use of verbs with a postposition in English mining texts was analyzed, concerning the frequency of the use of the terms, the possible meanings, used postpositions, the place and form in sentences, additional information received from the sentence context.

The paper discusses the novel of Lev Tolstoy examining French appellations and addresses used in the novel from the point of view of their evolution in the text and use in different communicative situations. The author comes to the conclusion that French appellations and addresses are evidence of the negative estimation of the characters by Lev Tolstoy.

The paper features the phenomenon of time-shift in modern media. Internet-news make up their own chronotope, in which events separated in time are forced to come together on associative basis. The author shows how several different news stories can be mixed together on the basis of a common word (in this case, «the ring») with the purpose to bespatter the image of Russia by uniting the concept of the president with the concept of crime.

The paper deals with discourse of condolence as a form of English speech etiquette. It is analyzed as an “expressive” speech act. Relevance of training speech etiquette forms in the situation of condolence is increased in conditions of modeling real communicative situations. The authors consider the linguistic means of “expressives”, such as the composition structure of condolence letters, borrowed from English sources.

The paper deals with the ideas of Russian speakers about Public Relations in the context of ordinary consciousness. Three types of interpreting texts which reflect Public Relations in different aspects are pointed out on the basis of the linguistic experiment materials. The interpreting texts include authors’ reflexives which present explanations of some ideas. The first group of the interpreting texts reflects the necessity of building communication and cooperation through informing. Respondents of the second group stress the tactics of achieving understanding. Respondents of the third group which is divided into two subgroups speak about truth and honesty in Public Relations. The texts of the first subgroup include ideas of the truth implying both positive and negative information. The second subgroup respondents believe the truth to be connected only with positive information.

Newspaper job advertisements are regarded as a communicative interaction between the employer and the potential employee, which help to identify the means the employer uses in the advertisement to express their preferences of the gender of the candidates applying for the position. Gender aspects of job advertisements are expressed by lexical, morphological and word formation means. Every linguistic means is represented in several ways expressing gender characteristics of job advertisements.

Alcesti o la recita dell’esilio is a rewriting of Euripides’s tragedy. It illustrates the myth of the “best of wives” who killed herself to prolong her husband’s life. Giovanni Raboni revisited this myth and set up contemporary scenery. The drama takes place during a dictatorship in a country that he voluntarily hasn’t defined. The characters of the original tragedy are reduced to three protagonists: the couple made by Sara and Stefano, and Stefano’s father. A mysterious watchman drives them, through a thick fog until a theatre awaiting the boat that will bring them until freedom. Yet, the terms of the escape change: the three seats that were initially foretold are only two from now on. One of the characters has to stay in order to save the others. The theme of sacrifice and the responsibility it entails makes the text tragic. Do the structure of Raboni’s play and the mise en abyme of the Athenian tragedy offer a seat to Euripides among the survivors? Seemingly speechless and decorously veiled by the rewriting, the old Greek tragedian might stand with Sara, stowaway of the contemporary Italian theatre.

The paper suggests an approach to describing the family of cognate words not only on the basis of specialized knowledge of word formation but using the achievements of cognitive linguistics and linguocultural sciences as well. The word is studied as part of the cultural space of the native speaker, as an inherent component of a person’s activity. Comparative analysis does not only allow highlighting the peculiarities of a particular language but also helps understanding the culturally determined differences in the behaviour of the Russians and the English.

Mass media discourse was analyzed to reveal the ways of Chinese proverbs integration into American linguoculture. The processes of foreign paroemias borrowing are tightly connected with the assimilation of different worldview fragments and accompanied by creative reprocessing of language material. As a result, initial saying undergoes certain changes both in form and meaning while entering another speech community. As a rule, the borrowing happens only if the image of foreign proverb is built on easily understood metaphor and its conveyed meaning corresponds with receiving culture perception of reality.