The present work aims at studying the properties of residual microflora in samples of milk and milk-and-vegetable canned food. As the result, some strains of microorganisms were identified, their morphological and biochemical properties were studied, the possibility of microbiological spoilage to the product during their reproduction was researched.

In Siberia ordinary root decay of plants is widespread and harmful. Illness epiphytoty in the taiga zone of Western Siberia is observed 1 – 2 times in 10 years. In 2013 it was provoked by the arrest of plants development and late onsets of the main phenological phases. Illness development actively accrued from the phase of "blossoming" to completion of plants’ life cycle. Extent of their affection made 53,1…75,2 %.

The presented materials testify the individualization and differentiation of use of pedagogical means and methods taking into account the type of adaptive behavior, age and psychophysiological features of an organism is the perspective direction of teaching safe activity, preservation and promotion of health to the youth. The physiological indicator of individual lability and psychophysiological adaptation is the degree of balance of cardiovascular systemvegetative regulation. The research identified the components influencing the vegetative factors underlying psychosocial and physiological adaptation process in5thand 8th-year secondary school studentsdifferent initial vegetative tones. The research results prove thatthe programme organization of the educational process directed at formation of pupils’knowledge and skills of safety and healthy lifestyle has to be corrected in a way that would allow maximum consideration of students’ system of operational thinking and development into account their age and individual and typological features.

Chemical elements in blueberry (Vaccinium uliginosum L.), heath family (Ericaceae Juss.), in the Siberian region are defined by spectral and absorbing methods. 39 chemical elements were identified qualitatively, and 37 elements were defined quantitatively. A short biological characteristics of the most important, conventionally important, toxic and potentially toxic elements is provided. The basic chemical elements responsible for the biogenesis and accumulation of the major organic biologically active compounds are specified. The received results set the scopes of using blueberry and point out the prospects of fruit and berry typesresearches.

The researches of Vial Trust, Lamatador and Vitutsit were carried out in Krasnoyrsk forest steppe. Vial Trust, Lamatador and Vitutsit were investigated in a field experiment on infected barley. So were tant mixes of Vial Trast+Taboo in regulated doses recommended for creation of productive agrocenosis. The preparations showed high technical efficiency. The smut infection was liquidated completely. Development of root rot at the phase of bushing out in barley was decreased by 28 – 40 %. The seed mordants promoted the preservation of plants up to harvest. Due to seed mordants a reliable increase in the number of barley plants surviving up to harvest of average 12 – 18 % was observed both in damp and in rather droughty years.The greatest reliable increasedue to the use of the preparations was observed in rather droughty year. In the total of two years the saved crop averaged 5,1 – 7,3 c/hectare, or 19 – 28 %. The use of system fungicides – seed mordants is required for the formation of barley agrocenosis, preserving shoots from smut infections, protection against root gels, increasing in plants survival up to harvest. At the forecast of shoot wreckersactivity it is expedient to include system insecticides in structure of mordants.

The paper focuses on Kuzbass people’s contribution to supplying the defense sufficiency needs during World War I. Different forms of defensve patronage work as well as the social and political situation in the region are analyzed.

The paper aims at revealing Eastern goods sales tendencies at fairs of Simbirsk region in the 1st half of 19thcentury. The method of calculation was used to discover the share of sold Eastern goods in the total sales amounts at Troitsa fair in Karsun and Sbornaya fair in Simbirsk. This method allow to reveal the tendencies and principles ofthe process of selling such goods as woolen and cotton cloths, wool, silk, cotton, Indian blue, leather goods, cattle.

The paper justifies the anteriority and the dates of the discovery of coal made by D. G. Messerschmidt in Kuznetsk Basin, as well as the starting point of Kemerovo city chronology. Both ideas are alternative to the official versions.

Using new archive materials, that are introduced into scientific use for the first time, the paper recreates the final stage of the State Palace Museum of Turkish and Tatar Culture in Bakhchisaray’s study of Muslim monuments of the Golden Horde period in Stary Krym. The reasons for termination of the research of archaeological monuments in the city are analyzed.

From mid 1960sto 1991 oil-and-gas development of Tyumen region occupied a significant place in the USSR state policy. In the 1960s, the region first in the RSFSR in infectious diseases due to the lack of health facilities, qualified personnel, as well as water, sewage and public baths, systems of cleaning settlements from debris and dirt. The paper considers the problem of medical systems and their logistics, staff policy and sanitary and epidemic measures for improving the settlements; these issues were vigorously addressed in the 1970s. All this led to the victory over trachoma, diphtheria, and typhus, and reducing the incidence of acute intestinal infections by 1991. Despite the measures taken and the fact that significant funds were spent on the health system, in the 1980s the epidemiological situation in the area remained tense. A separate topic that requires attention is tuberculosis, common especially among the indigenous population, the problem has not been solved. The government policy on oil-and-gas development of Tyumen region was successful and gave impetus to the social development of the region, while the infrastructure was significantly behind the industrial development.

On the basis of historical sources, the paper considers the previously untold story of the first women's missionary community for educational purposes created in Yakutsk region in the early 20th century in the context of the all-Russian women's missionary movement.

A new class of game models, called dynamic matrix games (DMG) was introduced in [2] as a generalization of the classical matrix games considering the time factor. Such a generalization seems natural both from the theoretical point of view, the dynamic zero-sum games once being constructed by adding dynamics in the infinite zero-sum games, and from the practical point of view – as the expansion of application field of the matrix games theory. The model of the DMG was constructed in [2], the basic concepts were defined, the class of admissible pure strategies was introduced and the using of minimax principle was substantiated.
The concept of mixed combinated strategies is introduced in this paper; the questions of the necessary and sufficient optimality signs, the existence of optimal strategies and their dynamic stability are investigated in this class of strategies.

Questions of tuning adaptive control systems in case of changes in the properties of an object over time are discussed in the paper. A schematic block diagram for such control systems is provided.The method of continued fractions generated by the algorithm based on multifrequency is chosen, it allows the system to adapt to changes in real time. The received results have important practical value for developing and realization of digital control systems.

The problems of ecologization of agricultural production areconsidered, the problems of organizing the environmentally and economically efficient use of land and crop rotations are discussed. Effective natural resources management allows to increase agricultural productionon the one hand, and to ensure the ecological balance of the environment, preservation and reproduction of soil fertilityon the other hand.
The research resulted in a comprehensive assessment of agro-ecological conditions; the recommendations on improving their use were developed.

The paper describes several principals of a social-and-educational system functioning on the example of the system of “Natural Science education”. Some problems in the functioning of this system are examinedon the basis of synergic and information concepts. Simultaneously, the cause-effect disorders in understanding of the processes appearing in teaching Natural Science disciplines to students students majoring in the Humanities under the conditions of higher professional education modernization. In conclusion, the authors emphasize the necessity to focus on increasing effectiveness both of the social and educational system in general and, in particular, of the system of “Natural Science education” directed at the active forming of students’world view and system of knowledge about the world.

The paperconcerns the development of the foreign language communicative competence in training young specialists in the sphere of finance and economics for structural subdivisions of “Russian Railways” under academic and occupational mobility. The technology of academic and occupational mobility is developed on the basis of the integrated language and professional training of students in transport universities.

The paper considers organizational and pedagogical problems of foreign language teaching at the present stage of the development of the world. The methodological basis of professional linguistic education, meant to the personal enhancement of the students not majoring in Linguistics, is the competence approach, which makes the new educational model of a specialist with professional competence and carries out the many-level system of foreign language teaching. This system unites the content area of the Russian teaching system and the international and conventional mechanisms of linguistic competencecontrol at each level. The author underlines necessity of the technologic modification of the training course choosing training materials, which match content and target-oriented purposes, and educational resources, which provide effective learning in the cross-cultural context. The special attention is paid to the survey of the textbooks of foreign publishing houses, their advantages and disadvantages, as well as the language social utilities and interactive Internet-services as pedagogic means, which enable to create the situations of real intercultural communication. An important aspect of the competence approach is considered to be the person-oriented paradigm of professional linguistic education, which develops the synergetic potentials of the linguistic personality expressed in the selforganization of productive intercultural communication.

The research focuses on formation of evaluative competence in future teachers of Physical Culture. As a result of the analysis of literature and experimental work, the techniques of formation of evaluative competence in future teachers of Physical Culture in the system of higher education are revealed and proved. The techniquesare presented at three levels: at the level of studying the specialty of “Physical Culture and Sport”, (“Physical Culture” Programme); at the level of studying the professional disciplines and teaching internships at schools; at the level of the classesorganized with the use of contextual trainingtechnologies. The research results can be used in practice of training future teachers of Physical Culture in thesystem ofhigher education.

The paper is devoted to quality management improvement of higher school educational process. Analysis of the main problems of institutional guaranties of quality is made. The basic ideas, structures, management cycle adopted to educational environment of higher school are justified by the example of Armavir State Pedagogical Academy. Their interlinks with quality management functions of the Academyare outlined. The work results evaluation is presented in the form of the evaluation procedure.

The paper proves the need of forming professional and pedagogical orientation of students atSports institution higher education. Personal features of students are studied and their interrelation with the level of a professional and pedagogical orientation is revealed. The received results will allow to form and improve purposefully the level of professional skill of experts in the field of Physical Culture and Sport. Teoretal and methodological basis of the research were activity approach, personality-focused approach, concepts Human Studies, the concept of stage-by-stage management of formation of professional interest in pedagogical activity, the problem of pedagogical abilities, acmeologicalaspects of teachers’pedagogical professionalism.
The conducted experiment led to the conclusion that students with pedagogical orientation of any type majorly show hyperthymia and moderate aggression enough for empathy and adequate self-esteem. This ratio of the personal qualities of sports high schools’ students and vocational pedagogical orientation can be explained by the specificity of sports activities, which largely determines the formation of sociability, communication skills, organization and openness.

During the experimental work it was proved hat the formation of the students’ civilian position is acontrolled process and regular monitoring of the resultsobtained during experimental work facilitates timely correcting the process.

The specificity of gender educationwithin the Adygs’ national culture provides a comprehensive development of the child’spersonality. The agents of socialization were families, peer groups and communities. The main method of children’supbringing of was considered that of imitation: the stereotypes of male and female behavior were implemented in children’s consciousness through direct observation of adult men’s and women’sbehaviour.

The paper addresses the problem of students’ guidance during internships in the context of humanization of education. The authors introduce a model of students’ pedagogical guidance in the informational and educational environment in the practice, promoting personal professional development. Components of students’s guidance during internships are revealed and substantially filled. Possibilities of the informational and educational environment for guiding students  during  internships  are  presented.  The  received  results  can  be  used  for  improvingthe  quality  of students’practical training.

The paper investigates the social representations of ethnic features. The paper describes and comparatively analyzesthe image of persons of opposite sex of their nationality, revealed in Tuvan and Russian young women of early adulthood (aged 20 – 25 years).

In the article is examined a question about the leading activity from the point of view of psychology and its signs, and as it influences the formation of nature.

The paper discusses the problem of specifics of reproductive behaviour in the modern society is discussed. The system of regulating reproductive behaviour is characterized and a level model of its regulation, including biological, social and psychological levels, is proposed. Special attention is given to factors of micro level – reproductive motivation and psychological readiness for parenting.

This review is devoted to such a concept as adhesion. The diversity, in which this phenomenon exists, and many theories describing it create some uncertainty in its definition and, ultimately, its understanding. Understanding of adhesion is of particular interest, especially under the control of strength characteristics of the composite materials. A number of definitions used in the scientific literatureis provided, which allows to distinguish three groups of definitions. The first define adhesion as a property, the second define adhesion a process, and the third define adhesion as a condition. Considering different approaches and theories showed that for composite materials there is a common thing in the definitions of adhesion – the interphase boundary between contacting thermodynamic phases. Thus, the authors conclude that there is currently no clear definition of "adhesion".

The paper reviews the methods of complex crystal structure symmetry description based on representing by a set of Bravaissublattices. If sublattices in the structure are of higher symmetry than that of crystalline one, the composite crystal is of latent symmetry or pseudo symmetry that is revealed in its physical and physico-chemical properties. The investigation methods of suchsymmetry arepresented.

Conceptual research is viewedin the paperas a new linguistic wave, which develops through current achievements of cognitive linguistics, through linguoculturology and ethnolinguistics. The connection between the waves above is constructed, the description of peculiarities of conceptual researchis givenas well, which is, basically, multidimensionality and divergence in the study of the concept.

The paper focuses on specific features of description of secluded consciousness as a form of romantic escapism in T. Tolstaya’s prose.

This paper is devoted to the description of one of the fastest growing areas of modern linguistics, which is considered to be the main factor of individual study of the phenomenon of the language. The author analyzes an important link of anthropocentrism – the linguistiс personality, that represents a new object of scientific research. On the example of the linguistic personality – representative of folk spoken form of the German language – some features of their language portrait are shown.

This paper deals with the problem of genre definition of the rubric of “agony column” in glossy magazines Cosmopolitan, Men’s Health. The profile of a speech genre by T. V. Shmelyova was used as the model for the description of the genre. The results of research prove that all genre features of the profile of a speech genre are realised in the rubric of “agony column” in glossy magazines. So, this rubric can be treated as a speech genre.

The paper addresses the image of the bowl as the embodiment of a cultural concept in the works of Alexander Pushkin. The archetypal basis of the image, dating back to the ancient culture is set. Artistic semantics of the bowlis traced in poetic texts of 1811 – 1820. Some specific values ("convivial bowl", "circular bowl", "funeral phial") were identified and compared with the motivic complex of A. S. Pushkin’spoetry forming the semiosphere antiquitie, to explicate the lyrical vision of the world. Pushkin's poetic myth of the bowl is compared with variations of the bowl image in K. N. Batiushkov’slyrics. This allows to see the process of development of the classical heritage in different art systems on the material of one of the key concepts that form the semiotic space of antiquity in the Russian poetry.

The research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, individual and psychological, professional and social characteristics of the addressee. The received data can be applied in creating medical adapted instructions and advertisements.

The paper analyzes the concept of “glamour”, reflecting interdiscourse tendency of modern communication and mutual penetration of semiotics of everyday life cultures. The aim of the article is to reveal interaction of Western and Russian linguistic cultures of everyday live communication. The novelty of investigation lies in presentation of the concept as a cultural structure, characterized with the features of repetition, massiveness, private life.

The paper analyzes the views of V. A. Bogoroditsky and L. Weisgerber on the interconnection between native language investigation and perception of grammar system and mentality of other languages. The novelty of this article consists in comparison of the scientists’ideas about the methods of investigating the native language. The examination of methods of native language investigation allows to formulate the problematics of the grammar «polemics» of V. A. Bogoroditsky and L. Weisgerber. It has been established, that both V. A. Bogoroditsky and L. Weisgerber saw an immediate culture bearer in the language environment. The investigation of these linguistic conceptions is actual for a modern research of the semantic filling of the notion of «linguistic personality». The theoretical significance of the paper consists in the revealing the universal character of the methods, used in the study of the native language and the other ones. The results of comparison of the grammar conceptions will be anticipated by linguists when preparing courses of lectures and conducting special seminars on general linguistics, history of linguistics, lexicology and theory of cross-cultural communication.

The paper focuses on one of the significant concepts of the modern German linguistic world-image – RUSSEN (Russians) is considered and some characteristics of this concept are described.

The research focuses on value formation as a many-sided philosophical category. It aims at showing the dependence of consideration of the problem of value and its assessment on belonging to particular philosophical approaches. The method of historical reconstruction is used as the main method. The paper provides a systematization of philosophical ideas about the essence and the values nature since ancient philosophy till the formations of axiology as an independent school of thought. Classification of the main axiological approaches in the western philosophy is given in the paper as well. Modern interpretations of the category of value are generalized. The authors show that having arisen within the doctrine about life and benefit, the theory of values consistently got into various scientific areas, gaining character of a comprehensive theoretical methodology.

The paper considers the basic problem of modern philosophical anthropology –that of constructing the general theory of personality. A new approach to its solution is suggested. Its essence lies in the complete role-play interpretation of human life. The basic strategic principles of role-play human activity – dominanceand ambivalence– are formulatedfor the first time.

Perception of reality is subjective, the intuitive component makes the choice of the decision an implicit process which is accompanied by a person’s motivation, as well as the creative attribute generated by the work of productive thinking. The paper synthesizes the views of such philosophers and psychologists as V. Frankl, W. Dilthey, B. Keller, D. Poja, V. Lektorsky, V. Asmus and other, examples of scientific creativity through intellectual intuition are provided. The paper helps to expand the understanding of the mechanism of solvingproblems in the space of uncertainty by intuition and subjective perception. The object of the paper is the person’s perception, the subject of the paper is the act of perception of reality on the basis of intuition by motivation and creativity. The paperprovides an idea about the elements of a situation of choice in the space of uncertainty to identify new elements of intuitive perception, as well as view the relations between these elements.

In the present work, we continue the study of the properties of edge dislocations in whiskers crystals of silver azide. The suggested arguments do not contradict experimental results, and are in favour of the assumption of the presence of the magnetic moment and electric charge line of the edge dislocation in silver azide. It is shown that the magnetic moment in crystals of silver azide is associated with silver ions, located along the lines of dislocation, which can be neutral, i.e. have a magnetic moment. To identify the edge dislocations the methods of powder figures and selective etchingwere used; to determine the magnetic moment, a methodology was developed based on direct measurement of the magnetic field B0  and the resulting field B, that arises in the process of samples magnetization.

The aim of this research is to identify the mathematical model of consumer behaviour, which would take into account the features of consumer behaviour under the influence of the effect of changes in the value of electronic money. The methods of analysis of the existing research on this issue and experiment are used in the paper. The analysis of mathematical models of consumer behavior was performed. As the results of the analysis, compound probability model, which takes into account psychological peculiarities of consumers’ choice of goods, was created. Based on this model, the author conducted a series of experiments to identify the importance of the components included in the model and influencingconsumers’behavior. The experiments allow to conclude that the psychological effect has the greatest influence on the behaviour of consumers of the three components, further in importance comes the characteristics of goods. And the least influencial on the overall consumers’behaviour is the weight of distribution properties. The results of this study are applicable in practical and theoretical marketing.

Тhe paper discusses the algorithm of strategic planning of social and economic development of a municipality.

The paper comprises the results of studying the phenomenon of legal culture of a personality in the historical and contemporary aspects. It is recommended for students, post-graduate students, teachers and all those who are interested in the nature of legal conscience.

The paper is devoted to the most significant novels in the Penal Code of the Republic of Croatia (2011). The author begins with discussing the new concept of guilt and the principle of culpability, and then examines the distinctions between perpetration and complicity, as well as criteria of attempt at an offence and abandonment of an offence. Special attention is paid to the reform of the criminal sanctions system. The author thoroughly analyses the novel fifty-year imprisonment, comparing it with other possible means of the deterrence of the most dangerous offenders. Provisions of both substantive and procedural criminal laws purposed to reduce the overcrowding in prisons are dealt with. The new model of the fine based on daily rates is detailed. The above mentioned issues considered, the ways of the further improvement of the Croatian penal legislation are outlined.

After the introduction of the concept of «criminal characteristic of crimes» in the scientific use in the 1960s-1970s, the concept and its elements have been studied by many scientists. The paper considers the point of view of some scientists-criminalists on the basis of which the author makes a conclusion about the necessity of including specific elements of criminalistic characteristics in the investigation of offences involving theft of oil and oil products, which are now widespread in Russia.

The paper is devoted to prevention of juvenile delinquency. The author defines the activities of the Juvenile Department of Ust-Ilim” Municipal Division of the Russian Ministry of Internal Affairs aimed at preventing neglect of children. The grounds for individual preventive work with minors and their parents or legal representatives are considered.

The paper deals with the original stylistics of rock art representations of elks from Tutalskaya Pisanitsa Apart from bearing stylistic indicators, these animals having a body form unusual for elks and unique ornamentation seem to imply some special semantics.

The paper raises the problem of measuring social distance in the relations between the authorities and the population. In this paper the practicability of using the hierarchies analysis method in measuring social distance in the political hierarchy of society is substantiated.

The paper provides the results of scientific research aimed at defining the place and role of international social communication in the transformation process of the social institution of higher education. International social communication is seen as a socially conditioned process of sending and receiving information in various situations of interpersonal, group and mass intercourse by means of various channels and through various means of communication in the international environment where communication occurs between representatives of more than one country. A specially developed theoretical scheme of the social mechanism of transformation of the social institution of higher education serves as the basis for the presented theoretical research.
Considered as an external factor and as a component of the transformational process, international social communication is capable of stimulating societal and institutional actors to socio-innovative actions, leading to a change in social practices and, thereby, directly modifying the appearance and functions of the social institution of higher education.

Thepaper discussesthe significance of transitive approach to resources upplying of political innovations. Transitivity becomes the factorin fluencing the direction, strength and speedof resource flows, supplying the processes of political innovations. The author analyzes theuse of social resources under the changing conditions.

The author discusses how parallel structures may become indicators of democratic political regime. A number of examples given by the author show dependence of the post-Soviet democratization process on the quantitative and qualitative growth of parallel structures. Further democratization will be connected with their growth, while authoritarian tendencies will reduce their number.

The paper considers the problem of interaction of non-governmental human rights organizations with political institutions of the Russian Federation, represented by the state authorities, the Ombudsman Institute, the bodies of Internal Affairs, the European Court for Human Rights, and the mass media. The author analyzes the role of non-governmental human rights organizations as the main channel of communication between the authorities and civil society in Russia.

The paper discloses the main characteristics and features of the organization of social and educational work in higher school (the example of Kemerovo State University). The classification of the main types of social and educational work was developed; the main social and educational activities, their prevalence, magnitude and frequency are analyzed on the basis of the suggested classification. The paper reveals that the level of development of most types of social and educational work in Kemerovo State University is very high, but some areas in particular, vocational education, are underdeveloped. The level of students’ social protection and the frequency of the use of its measures at the federal, regional and institutional levels have been identified. The author discovered that the frequency of applying measures of social support lies within reasonable limits, while their size is insufficient. The absolute level of social payments and benefits is still small; in addition, their availability is limited in most cases by a defined framework of subsistencelevel. Direct and reverse connections between social and educational work and social protection of higher school students are identified.

The paper considers the concept of «self-presentational competence», the results of empirical research on the study of local residents’perception ofvisually observed labour migrants’self-presentational behavior. The author presents the socio-psychological technology of in-cultural adaptation of migrants – formation of self-presentational competence through training effective self-presentation in situations of cross-cultural interaction.