Common timothy of Mechta cultivar was put into in vitro culture for producing the callus resistant to contamination with engine oil. For this purpose, explants of mature embryos were cultured on selective medium. The frequency of callus formation was 24,4 %. The selected samples of callus are suitable for further work on the regeneration of transformed plants of timothy grass.

The paper considers the problem of the fertile soil layer degradation during long storage at open pits. The necessity of creating artificial soil-ecological systems with the application of the fertile soil layer is proved. The authors reveal the gaps in the normative documents and standards, regulating the order of topsoil storage. The authors analyzed the transformation of the fertile soil layer at all the stages of technological chain, from its removal from natural soil to its applying to the reclamation field. The paper presents the existing ways of solving this problem.

The paper presents the results of long-term researches. It reveals the dependence of morpho-functional status formation in 7-year-old children to teenagers as influenced by the heliophysical factor of various level in early ontogenesis.

Reaction of three onion cultivars to the use of humic growth regulator when soaking the set onion and double watering of plants is established. The preparation Rostok positively affected the biometric indicators of plants, exceeding the control group (where water was used) in the mass of root system, leaves and plants, number, length and surface of leaves by 20–91 %. The better development of root system and leaves at application of the preparation Rostock promoted essential increase in the productivity of onion: the 2-year average of 48 % for Sturon cultivar, 69 % for Stardust cultivar, and 47 % for Carmen cultivar. The diameter and weight of the bulbs were significantly bigger than in the control group: 19 – 22 % and 52 – 56 % respectively.

The authors studied the ecological plasticity of the registered potatoes cultivars in Tyumenregion. It was found that in the hot and dry year 2012 Nevsky, Sarma and Severniy cultivars showed increased yield (23.6 – 31.8 tons/hectar). The years of research revealed consistent yields of Red Scarlett, Rosario and Sarma cultivars. The Early Zhukovsky, Severniy and Tuleevsky cultivars are characterized by high ecological plasticity. Sarma and Tuleevsky cultivars have outstanding palatability.

The authors studied the survival and fecundity of oil-resistant lines of flies and of those not adapted to oil lines under the concentrations of oil in their habitat increasing by 1 % in every generation. The paper reveals higher adaptability of the flies resistant to low concentrations of the toxicant.

In the laboratory, the effect of oil solutions on the growth and development of oats plants was studied. Liquid oil waste inhibited the physiological functions of the pat body due to loss of viability of the seed embryo. Pollution decreased the photosynthesis pigment content and limited the growth of roots and shoots. For detoxification of wastes and for protection of plants from the negative effects of toxic petroleum products, it is necessary to reduce the concentration of the active ingredients by dilution with water.

The paper discusses the problems and prospects of development of regional environmental education and enlightenment on the example of Mountain Shoria (Tashtagol district of Kemerovo Region), the target project of the UN Development Programme and the Global Environment Fund to create regional environmental education literature. The authors discuss the prospects of ecological tourism development in conection with the specially protected natural areas, as well as the features of ecological tourism in theShorNational Park.

The paper addresses the under-studied issue of ethnic relationship of resentatives of various peoples and nationalities who moved to the Siberian village during mass colonization ofWestern Siberia. Considerable attention is paid to places of compact moving of the indigenous and settling peoples, to the introduced national traditions and customs and their further adaptation in the conditions of consolidation. The paper describes Priishimye peasants, their cultural habits and household preferences which developed as a result of long-term cultural exchange between the indigeneous residents and new settlers. The concept of “Ishimye peasanta” included not only the representatives Malorossiya and Velikorossiya, but also Tatars, Siberian Bukharans, Poles, Jews, Germans, Balts. After studying a wide range of archival materials and pre-revolutionary sources on Priishimye history, the author concludes that the state and local authorities in every possible way tried not to allow chauvinism, racism, anti-semitism and ethnocentrism of Russians over other peoples and nationalities living in theterritoryofTobolsk Vicegerencyand Province. The research has interdisciplinary character as it raises the questions of history, studies of local lore, economy, ethnography, sociology and religious studies.

The paper considers the significance of a particular form of charitable activities: nominal grants – for the development of secondary education inWestern Siberia. The grant terms defined by the donors (territorial, religious, caste and other) are analyzed and presented. The purpose of grants and causes of introducing new scholarships are outlines (they were: anniversaries, expression of loyalty to the emperor, the desire to perpetuate one’s name, Christian generosity and other). The paper researches not only the role of individual benefactors, but also that of various groups of population, the community and local authorities who organized targeted scholarship assistance to students of high schools for boys and girls and vocational schools. The study revealed that both the local government and the civil society were actively involved in the process, which was most notable in the period of rapid socio-economic development of the region in the second decade of the 20th century. However, a comparative analysis of the West Siberian school district with the European part of the Empire and, in particular, with the Warsaw school district, suggests that this form of philanthropy in Siberia and did not have enough time to develop widely before the emergence of the Soviet power.

The paper is devoted to the distribution of train tickets among potential passengers inWestern Siberia. The author focuses on ticket prices, ways of buying them, technology of serving the potential passengers while selling tickets. These questions are related to the state of the material base of society and social policy, the “light” and “shadow” parts of the Soviet reality. The paper argues the dependence between availability of tickets and the state of social stability. The attention is given to the contradictory influence of ticket sales system on railway transport of theUSSR.

The paper focuses on the sites of Chirikrabat culture: the fortified settlements of the Inkar-kala farming oasis on the magistral channel along the ancient bed of the Zanadaria.

The species composition of Late Holocene mollusks from the sediments ofKrasnoyarsk,South Minusinsk, ChulymoYenisei and Turano-Uyukskaya depressions was explored. Information on their location in the cuts and on the distribution of species on theterritoryofSiberiaalong theYeniseiRiveris presented. The dominant species, the similarities and differences in the species composition of fossil complexes in alluvial floodplain and peat deposits in remote areas were revealed.

The paper presents the results of observations of relief changes in theKrasnoyarskreservoir coastal area in vicinity of Kurtak. The processes that take part in reformation of the coastal line were described depending on the changes of the reservoir’s regime. The factors that will influence the coastal changes in the stated area in the near future were identified.

The paper considers the genesis of the second humus horizon of the grey forest soil. The polygenetics of the second humus horizon in a profile of forest soils is discussed. According to the relation of optical density of fractional structure of humus substances and the data of the spore-pollen analysis, the buried (fossil) nature of formation of the second humus horizon is proved.

The paper bases on numerous experimental factors to establish the peculiarity of multifractals. The authors provide some example of using fractal geometry in researching the features of artificial and natural objects with consideration of their self-similarity. The paper reveals the conditions of fractal dimension determination depending on the temporal scale.

The aim of the research is to identify, study and experimentally confirm the efficiency of organizational and pedagogical conditions of social orientation in primary school in physical education. The methodological base of the research was axiological, system-active, learner-centered approaches. Theoretical (analysis, synthesis, modeling) and empirical (assessment, psycho-diagnosis, sociometry, surveys) research methods were used. The paper will be interesting for primary school teachers, teachers of physical culture and other professionals working with primary schoolchildren. With the society’s understanding the valuable potential of practicing physical culture, the set of functions and forms of physical training organization extended. Modern society needs physical education as a socially oriented pedagogical process. Social orientation is a specifically organized process aimed at developing students’ public attitudes and values. The organizational and pedagogical conditions of effective social orientation of primary schoolchildren in physical education are: expanded content, traditional and alternative forms, interactive methods of physical education. The implementation of simulated organizational and pedagogical conditions confirmed the expected effectiveness of primary schoolchildren’s social orientation. A significant factor in increasing the efficiency of social orientation and educational process in physical education in primary school is the author's model and manuals to help teachers: «Methods of social orientation in primary school in physical education» and «Fundamentals of the Olympic and Paralympic primary schoolchildren education».

This paper describes the results of the use of express-testing in the university educational process with interactive presentations slides, developed using Microsoft PowerPoint. The effectiveness of the method was estimated by comparing testing results and by questioning students about computer express-testing.

The paper discusses the relevance of the process of self-education organization to form the professional mobility of future specialists. The basic forms of self-education organization in the universities ofGermany, theUS,Britainand other countries are presented. The principles and functions of self-education organization in some universities abroad are defined. The author analyses of the forms of self- education organization of students which contributes to the formation of the qualities that are at the basis of the professional mobility of future specialists.

The paper is devoted to the problem of training staff for the modern industry of tourism inKemerovoregion. Results of the poll with higher education students majoring in Tourism, and headsKemerovoregion tourist enterprises reflect various aspects concerning the problem of staffing. The main of them are: employers’ requirements to potential workers, the personnel problems influencing quality of services in tourism, the professional qualities necessary for successful employment to the sphere of tourism, an assessment of tourist education level in the region, etc. The authors emphasize necessity of special attention to the issues of vocational training and tourism industry staff retraining for ensuring high level of the offered services.

The paper considers the approaches to instilling some personality characteristics in contemporary students in teaching disciplines involving the study of the conceptions of nonlinear systems development. The given results are important for the bringing the personal development process to a new cultural level of understanding its aims and goals.

The problem of university students’ preparation realization of creative approach in future professional activity is conditioned by the fact that it is in the course of getting higher educating that the self-determination of young people takes place, regarning life and profession, their vital position and worldview are formed, individual methods and techniques of activity, behavior and communication customs are learnt.

The paper focuses on the problem of using information technologies in contemporary Russian education. Areas of work in educational organizations, where information technologies are used, are defined. In particular, this investigation shows the problem of absence of information systems for teachers’ work on content development of teaching and methodological materials by the example of vocational education. For this, structural analysis was used based on creation of a diagram, which shows processes of coordination of sources and consumers of information, and diagrams of state transitions.

The paper discusses current issues related to modern sports selection of young athletes. The author presents the programme for selecting 4 – 6 year-old children to practice gymnastics at the stage of initial training, and substantiates the approaches to selecting appropriate techniques. Peculiarities of children’ and their parents’ motivation to practice gymnastics are revealed. The author gives recommendations about the optimal age to begin systematic training, and suggests directions for training 4 – 6-year-old children.

The paper analyzes the educational problems of internal freedom of the individual as the key to development of spirituality. First of all, it is a humanistic approach to education, which is manifested in the principle of naturalness.

The paper examines the moral and psychological characteristics of minor delinquents and their special features. Differences in the special features of underages delinquents depending on their gender are identified. The most common characterological features of minor delinquents are examined: unbalanced emotional state, vanity, obstinacy, insensitivity to the sufferings and pain of others, superfluous aggressiveness.

The paper deals with the regularities of scientific interpretation of legal terms. To realize this purpose, we compared the scientific definitions of the two legal terms: “presumption of innocence” and “authentic interpretation of the law”. On the one hand, scientific studies, reflect the searching, epistemological content associated with the informal interpretation of law, and, on the other hand, dictionaries reflect the normative content associated with the formal interpretation of law. The paper shows that the terms in research papers and monographs operate according to the laws of scientific communication, among which due to the impact of the inevitable scientific pluralism. Scientific interpretation of the phenomena designated by such terms as “presumption of innocence” and “authentic interpretation of the law” in the dictionary comes from the foundations, giving impetus to centripetal tendencies, and in the monographs – to centrifugal ones. In the field of scientific interpretation of the phenomena there is an outstanding resistant part having a tendency to become normative.

The paper claims the idea that the use of politically correct words and phrases in discourse has a technological nature. The purpose of the paper is to describe technological regularities of manipulative use of politically correct words in discourse. The definitions of communicative technology, technologization of discourse are considered; the content of the notion «manipulative technology» in linguistics is specified. The detailed analysis of political discourse of G. W. Bush Jr. reveals a series of successive communicative actions taken by the politician to manipulate human consciousness. The methodological principles of the analysis are A. M. Kaplunenko’s theoretical views on the technological nature of manipulation. The following linguistic methods are used: interpretative method, the method of definition analysis, the method of pragmalinguistic analysis, the methods of logical-rhetoric and semantic analyses. The results and materials of the study can be used in the sphere of scientific research and education: in developing and teaching the courses in intercultural communication, the theory of communication, text interpretation and discourse analysis.

The paper introduces the problem of the phenomenon of ambivalence between language sign and ordinary consciousness of Russian speakers. The peculiarities of organizations brand names functioning in ordinary language consciousness, as well as Russian speakers’ ideas about brand names effectiveness are considered.

The concepts луна and Mond are space concepts and belong to the base of conceptual system. The paper is devoted to studying the structure of the concepts луна and Mond which includes figurative signs of inanimate nature. Signs of inanimate nature are subdivided into signs of elements, signs of substance and food, subject signs. With the example of fictional works the author analyzes the conceptual metaphors, which express figurative signs of inanimate nature in the Russian and German linguistic worldview. The author compares and analyzes the conceptual metaphors of the studied concepts, reveals the most frequent and productive cognitive models for both conceptual systems. The majority of the conceptual metaphors objectifying figurative signs of inanimate nature of the studied concepts are characteristic both of the Russian, and of the German conceptual system. However, the author notes cultural and specific signs, characteristic only of the Russian or only of the German linguistic worldview.

The author attempts at revealing some peculiarities of concepts representation in virtual Information Technology blogs discourse written by Microsoft IT specialists, observing concept representation in particular discourse; the way prototype and conceptual characteristics are realized in. Discourse is concentrated around a certain significant concept, determining the choice of synonyms. Prototype and conceptual characteristics observation provides better understanding of cognitive mechanisms, shows the way knowledge interpretation and representation takes place, highlights some peculiarities of its language explication and contributes to the further development of nomination theory.

The paper deals with the problem of representation of the archetypal component in the concept of ISLANDNESS. A definitional analysis of the lexemes “insularity” and “island” made it possible to pick out such semes as “water”, “land”, “surroundedness” which are viewed in terms of archetypes verbalized in language, myths, and works of art. Examples from English fiction are studied through a conceptual-semantic analysis.

The given paper is a fragment of analysis of conceptual features of the COUNTRY HOUSE conceptosphere, using texts of English ‘country house novels’, in the context of research devoted to the problem of describing components and development of the named conceptosphere in the British linguaculture. Using the method of micro-subject analysis of speech interactions between the characters in the key points of the narrative scheme of J. Austen’s “Pride and Prejudice”, in speech situations of the following types: “familiar and friendly talks”, “visits”, “balls and parties”, “excursions”, the author passes to the conclusion about the range and specifics of actualization of conceptual features of HOME / ДОМ, FAMILY / СЕМЬЯ, GENTLEMANLINESS / ДЖЕНТЛЬМЕНТСТВО, HERITAGE / НАСЛЕДИЕ concepts, and also about the fundamental role of individual/social dichotomy in the described conceptosphere. The results of the research may be used while elaborating educational courses on the English language, cultural studies and history of foreign literature.

The paper studies foreign and Russian linguists’ views on problems of incorporation and incorporating languages. The aim of this research consists in analysis and comparison of typological directions in foreign and Russian linguistics. The classification of languages from a typological side has got a history of over 200 years, but, nevertheless, it is incorporating languages that numerous researchers’ questions. The review of fundamental studies devoted to the problem of incorporation, involves the period since the moment of separation of this type of languages. A special emphasis is given to the contribution of Russian scientists into the research of processes of incorporation. The investigation of problems of typology of languages and namely of incorporation is especially actual for research and comparison of processes of languages development, interaction and confusion. The theoretical significance of the paper consists in the revelation of the methods of studying incorporating languages and their correlation with other types. The results of the conducted research can be used in preparing courses of lectures and conducting seminars in general linguistics, history of linguistics, history of language and theory of cross-cultural communication.

Religious tradition as an influential phenomenon of the society’s spiritual life expresses the global social tendency towards thе preservation of continuity, integrity of socio-cultural forms in the changing historical conditions. The aspiration of religious tradition to adapt to modern realities is threatened by danger of loss of own authenticity. Scenarios of achieving synthetic unity with related religious associations, or cultural isolation in the form of aggressive orthodoxy are the means of fighting against this threat. The called options of adaptation to the happening social transformations imply not only the preservation or restoration of continuity, but rather its designing and therefore can be considered as a form of a social innovation.

The paper discusses the interconnection between social work and socio-cultural processes. It is noted that as the object for analysing tolerant relations is the human activity, expressed in concrete forms of its implementation in different areas on the basis of expressing social normativity in the society. The paper focuses on the relevance of the principle of the subjects’ voluntary acceptance of each other as members of social relations.

The paper discusses the originality of art as the creative expression of “soul of culture”. Images of art can be called the “body” of the soul of culture, they are able to express both its primordial and alienated states. Art expresses (it expresses, and does not represent) the external and internal parts of the soul of culture (up to the depth of the essential processes), presenting it in its fullness and integrity. Images of art are the created and creating reality. The “doubling” of reality implemented in the images of art plays an important role in the process of self-revealing, self-identification of the soul of the culture. Art allows the soul of the culture not only to show, issue, hear and see itself, but also to express, to evaluate and to get rid of itself. That is, it is not only a way of expressing the soul of the culture, but also a stage of its evolution. The very creation of works of art is the experience and eradication (through objective value) of the specific emotional experience of culture.

The paper discusses the context of understanding the problem of correlation of language and life in terms ofGenevaLinguisticSchool(for example, Charles Bally) and from the point of view of philosophy. The comparison of these two positions revealed that the work done by philosophers and linguists, not only does not contradict, but complements and clarifies each other, allowing to take a fresh look at the problem of the relation of thought and life, left as a legacy of ancient philosophy.

The paper deals with the validity of rationing the concepts of “urban agglomeration”, “agglomeration” and the spatial structure of urban agglomeration. It is shown that the agglomeration process is extended in time, it is necessary to consider urban agglomeration in the particular moment. The characteristics of potential Kuzbass agglomeration (conurbation) are analyzed.

The paper provides the assessment of current standards of referring individuals and legal entities to the category of the small business. The changes of formal norms and regulations are analyzed, the latter regulating categorization of the small business subjects at various stages of development. The author points out historical and logical phases of the subject categories of small business in theRussian Federation.

The  research objective consists in an assessment of possible changes in the market at realization of various marketing strategies based on change of quality standards of goods properties. The paper considers the marketing strategies which are applied depending on concentration of marketing efforts considering psychological estimates of goods properties by consumers. Successful realization of the company’s marketing strategy allows to influence the consumer’s choice and respectively to change the situation in the market in the more beneficial way. Marketing strategies represent sequences of marketing actions realized during a certain period of time. When choosing a marketing strategy, it is important to assess the situation in the market at the moment of time, and also to forecast. This paper considers the marketing strategies whose realization causes change in standards of goods properties. The methodology of research is presented by carrying out a series of dynamic experiments. Dynamic experiments imply change of quality standards of goods properties as a result of applied marketing actions within a marketing strategy. In each series of experiments realization of a certain marketing strategy for assessment of the situation in the market depending on its application is considered. Thr marketing strategy considered within an experiment is opposed to other strategies. Depending on applied marketing strategy on the basis of complex probability model it is possible to define changes in the market and possible shares. As a result of dynamic experiments the most effective marketing strategy for both players of the market is revealed. It is the strategy of maximum intensification of marketing efforts. When implementing this marketing strategy for the improvement of quality indicators of goods properties, the quality of the applied marketing action is important. The results of the research can be used in theoretical and practical marketing.

The paper deals with the problem of high staff turnover on coal enterprises. The author focuses on the calculation of economic losses caused by high turnover of unskilled employees, stating that professional development of employees can influence turnover reduction and reduce the number of injuries and accidents. The paper aims at conducting qualitative and quantitative analysis of the company’s fired workers. Accordingly, the author concludes that the lower the level of employees’ qualification is, the bigger is their desire to change the job.

The research objective consists in studying the features of personnel management system in hospitality industrywhich was done within systemic-functional and comparative and descriptive approaches. During research inductive and deductive methods, methods of the analysis and synthesis were used. The scheme of a personnel management system is presented in the paper, types of staff policies in hotel enterprises are analysed. Attention is paid to identification of the purposes of human resource management in hotels. The spheres of activity of hotels HR departments are revealed and analysed.

Modern conditions require prompt response to rapidly changing market conditions, the ability to develop and introduce new management techniques and technologies. In this situation, it is necessary to develop the best approach to identifying and assessing opportunities for the development of innovative potential of the company, as it is a basic condition for the successful development of the organization. The purpose of the paper is to develop the indicators to assess the innovative potential of the organization. The author suggests determining the innovative capacity of the organization based on the index, coefficient, comparative methods, the complex and system analysis, considering it in the context of technological, marketing, organizational and investment potential. The paper proposed to analyze the technological potential of the organization with the innovative capabilities of fixed assets, intangible assets and resources, introduction of new technologies and environmental safety operation of the enterprise. In assessing the marketing potential it is recommended to analyze consumer demand and competitiveness. Established indicators characterizing the institutional potential of the enterprise are the optimal and dynamic organizational structure, including information, research and promotional units, collective susceptibility to innovation and introduction of new technologies. Among the indicators of investment potential, sources of funding for the company, its financial stability, business activity and solvency should be taken into account. The defined indicators provide an opportunity not only to establish the innovation potential of the organization, but also to timely regulate its activities through the introduction of the most promising innovations.

Business reputation of legal entities has traditionally been protected by civil law. Protecting the interests of organisations from criminal offences against them is one of the areas in the state’s criminal policy. However, the Criminal Code does not contain a special norm stipulating criminal liability for offences against the goodwill of legal entities. While such offences cause mostly intangible harm, discrediting the goodwill of legal entities as a way of eliminating or suppressing competition becomes increasingly common. Therefore, there is a clear need for banning this particular form of criminal behaviour. The purpose of this study is to identify some social factors calling for rules of criminal law to stipulate liability for crimes against the goodwill of legal entities. The author analyses a number of cases showing legal entities as victims of attacks on their business reputation. The study can be used in law enforcement, research and teaching. The author concludes thatdiscrediting the reputation of legal entities needs to be criminalised.

The paper is devoted to the study of criminal liability for purchase, storage, transportation, processing for sale or distribution of knowingly illegally cut timber. The paper aimes to consider the criminal law characteristics of this offense and help law enforcers in classifying the crime correctly guided not only by criminal law, but also by the rules governing the turnover of timber. Research methods of analysis, synthesis and comparative law were used. The present research-set can be used in law enforcement and scientific activities in the learning process. As the result of the study, the author comes to the following conclusions: the position of Article 191.1 of the Criminal Code within Chapter 22 of the Criminal Code needs to be changed based on the definition of the object of offence; it is necessary to give a legal definition to the concept of timber, which is the object of this crime; besides socio-economic changes in our country and the practice of Article 191.1 of the Criminal Code objectively requires changes and additions to the criminal, public and forest legislation of the Russian Federation concerning the regulation of legal issues of timber trade optimization, which will more effectively combat criminal trafficking of timber.

The paper addresses the concept and the basic structural elements of the operational investigative characteristics of crimes related to the illegal sale of drugs in terms of scientific and practical significance.

The paper analyses the religiosity ofUlyanovskcity Russians, the general trends in the attitude to the Orthodox religion are revealed. The basis of research was formed by questioning, interview, publications on the subject of religion. The author considers that the majority of the Russian population ofUlyanovskare believers and Orthodox Christians, the considerable share of respondents believes in the existence of human soul. Besides, it is supposed that the main channel for getting religious information, as well as initiation to religion for the respondents is the family. In general the author identifies several groups of respondents who have different attitude to Orthodoxy and religion: 1. “Nominal” or “ethnic” Orthodox Christians who identify themselves with Orthodoxy, but do not observe all Christian rites. 2. The second group is the "real", or practicing Orthodox Christians for whom religion and religiousness are associated with direct sources of the Orthodox religion 3. The third group has “transitional” attitude to Orthodoxy: the people follow most Orthodox norms, but show smaller interest in deeper knowledge of orthodox Christianity. 4. The fourth is the "extra confessional" group 5. The fifth is the "non-orthodox group".

The paper deals with specifics of middle class formation in the modern world and Russian society. The authors reveal the new virtual-real nature of middle class genesis. It is emphasized that in the context of global information, an increasingly important trend in the development of social stratification is the genesis and growth of cognitariat in the overall structure of the middle class.

The paper summarizes the results of a research withing the network for Ethnic Monitoring and Early Warning (EAWARN), conducted inKemerovoregion. The authors reveal the attitude of leaders and activists of national-cultural associations to the situation in the region in the sphere of international relations and their evaluation of the capacity of civil society institutions in the prevention and management of inter-ethnic conflicts.