DEVELOPMENT OF THE STRATEGY OF A BRAND’SENTRANCE TO NEW MARKETS
Abstract
The paper addresses the «Lingva-Terra» Foreign Language Center and develops of the strategy of its enterance to new markets. To achieve this aim, the Center’s activity was analyzed, as well as the existing strategies of enterance to new markets. Some recomedtations for developing a marketing strategy of the «Lingva-Terra» brand enterance to new markets were elaborated.
About the Authors
O. N. Kotova
Kemerovo State University
Russian Federation
Olga N. Kotova – research advisor, Candidate of Economics, AssistantProfessor at the Department of Marketing
Russian Federation
Olga N. Kotova – research advisor, Candidate of Economics, AssistantProfessor at the Department of Marketing
A. Yu. Troyan
Kemerovo State University
Russian Federation
Russian Federation
Anastasia Yu. Troyan – graduate of the Department of Marketing
References
1. Гэд, Т. 4D БРЭНДИНГ: взламывая корпоративный код сетевой экономики, пер. с англ. М. Аккая, под. общ. ред. Г. Ивашевская / Т. Гэд. – СПб.: AvelineFinlandOy, 2006. – 133 с.
2. Мамлеева, Л. Анатомия бренда / Л. Мамлеева. – М., СПб: Вершина, 2007. – 288 с.
Review
For citations:
Kotova O.N., Troyan A.Yu. DEVELOPMENT OF THE STRATEGY OF A BRAND’SENTRANCE TO NEW MARKETS. SibScript. 2013;(4-2):178-180. (In Russ.)
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