MODELING ONLINECONSUMERS’ BEHAVIOUR ON THE BASIS OF COMPLEX PROBABILISTIC MODEL
Abstract
The aim of this research is to identify the mathematical model of consumer behaviour, which would take into account the features of consumer behaviour under the influence of the effect of changes in the value of electronic money. The methods of analysis of the existing research on this issue and experiment are used in the paper. The analysis of mathematical models of consumer behavior was performed. As the results of the analysis, compound probability model, which takes into account psychological peculiarities of consumers’ choice of goods, was created. Based on this model, the author conducted a series of experiments to identify the importance of the components included in the model and influencingconsumers’behavior. The experiments allow to conclude that the psychological effect has the greatest influence on the behaviour of consumers of the three components, further in importance comes the characteristics of goods. And the least influencial on the overall consumers’behaviour is the weight of distribution properties. The results of this study are applicable in practical and theoretical marketing.
About the Author
Yu. V. Loginova
State University – Education-Science-Production Complex, Orel
Russian Federation
Yulia V. Loginova – post-graduate student at the Department Business and Marketing
Russian Federation
Yulia V. Loginova – post-graduate student at the Department Business and Marketing
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Review
For citations:
Loginova Yu.V. MODELING ONLINECONSUMERS’ BEHAVIOUR ON THE BASIS OF COMPLEX PROBABILISTIC MODEL. SibScript. 2014;(2-1):247-255. (In Russ.)
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