Regional Political Communication in Social Media: Comparative Analysis
https://doi.org/10.21603/sibscript-2023-25-4-556-566
Abstract
Political communication has its pecularities in each subject of the Russian Federation. This research compared the official website and Instagram of the Communist Party of the Russian Federation with those of the Communist Party of the Republic of Tyva. The research revealed the basic characteristics of political communication in Tyva, the integration of regional political organizations into Internet communication, and their ability to use the manipulative potential of social networks. The Tuva Communist Party demonstrated a high level of virtual communication with social network users. The regional political communication was oriented towards unique content that reflected the regional specifics of political discourse. The posts were short, with a lot of infographics; the material was adapted to the requirements of the addressee by highlighting key categories.
About the Author
Evgeny V. Evpak
Kemerovo State University
Russian Federation
Competing Interests:
Russian Federation
Kemerovo
Competing Interests:
The author declared no potential conflict of interests regarding the research, authorship, and / or publication of this article.
References
1. Akopov G. L. Politics and the Internet. Moscow: Infra-M, 2014, 201. (In Russ.) https://www.elibrary.ru/uhhtfv
2. Bushev A. B. Network communication as a subject of study of several phenomena. Social networks: a complex linguistic analysis, eds. Golev N. D., Kim L. G. Kemerovo: KemSU, 2021, vol. 1, 10–29. (In Russ.) https://www.elibrary.ru/fqynea
3. Gasparov B. M. Memory. Image. Linguistics of linguistic existence. Moscow: NLO, 1996, 351. (In Russ.)
4. Golev N. D. Social networks as an actual object of interdisciplinary scientific knowledge. Social networks: a complex linguistic analysis, eds. Golev N. D., Kim L. G. Kemerovo: KemSU, 2021, vol. 2, 5–9. (In Russ.) https://www.elibrary.ru/uteqtj
5. Golyanskaya V. A., Melnik N. V. Strategies and tactics of political manipulation in the media. Filologiya i chelovek, 2019, (3): 29–41. (In Russ.) https://doi.org/10.14258/filichel(2019)3-03
6. Efremov V. A. Speech aggression in Internet discourse: the case of the Buceta rosa group. Social networks: a complex linguistic analysis, eds. Golev N. D., Kim L. G. Kemerovo: KemSU, 2021, vol. 2, 98–124. (In Russ.) https://www.elibrary.ru/lstkkn
7. Ionov A. S. Political communication in the age of digitalization – analysis of social networks. Meridian, 2019, (15): 528–530. (In Russ.) https://www.elibrary.ru/kpsgsj
8. Kim L. G., Ineshina S. V. Dictum-modus transformations of speech units in the Internet space: causes and consequences (a case study of Russian officials' utterances). Political linguistics, 2022, (2): 100–110. (In Russ.) https://www.elibrary.ru/cizyuo
9. Kondratyeva O. N., Chernova Zh. V. Self-presentation of the politician in social networks (on a material of official page in the social network "VKontakte" of the governor of the Kemerovo area of Sergey Tsivilev). Vestnik NSU. Series: History and Philology, 2019, 18(6): 129–138. (In Russ.) https://doi.org/10.25205/1818-7919-2019-18-6-129-138
10. Kuzbass: complex cognitive-discursive modeling of the image of the region, ed. Kondratyeva O. N. Moscow: Pero, 2020, 308. (In Russ.) https://www.elibrary.ru/snbdju
11. Morozova O. N. Features of Internet communication: definition and characteristics. Vestnik Leningradskogo gosudarstvennogo universiteta imeni A. S. Pushkina, 2010, 1(5): 150–158. (In Russ.) https://www.elibrary.ru/tynbtx
12. Nikitina E. A., Melnikova N. A., Nenevolina P. N. Communicative technologies of the regional electoral campaign of 2016 in the Internet. Mediaskop, 2018, (2). (In Russ.) https://www.elibrary.ru/rzrqat
13. Olenev S. V. On linguistic research of ordinary political discourse. The world of science, culture and education, 2021, (5): 360–362. (In Russ.) https://doi.org/10.24412/1991-5497-2021-590-360-362
14. Pozdysheva A. S., Beregovaya I. B. Analysis of models of mass communication. Nauchnyi almanakh, 2015, (12-1): 296–304. (In Russ.) https://doi.org/10.17117/na.2015.12.01.296
15. Selninov V. V. The use of social networks in modern political communication (for example, the social network Instagram). Iamalskii vestnik, 2019, (4): 55–59. (In Russ.) https://www.elibrary.ru/vwkuqw
16. Xiao Y. The use of social networking sites in political communication. Political linguistics, 2021, (1): 149–158. (In Russ.) https://doi.org/10.26170/1999-2629_2021_01_14
17. Tumanyan G. V., Lygdenov B. Z., Tolpysheva V. F. Representation in accepted communicative political practices. State and Municipal Management. Scholar Notes, 2022, (3): 313–318. (In Russ.) https://doi.org/10.22394/2079-1690-2022-1-3-313-318
18. Ukhinova N. V. Internet space as a means of political communication. The Newman in Foreign Policy, 2015, (27): 33–35. (In Russ.) https://www.elibrary.ru/vatsfv
19. Khomyakov D. O. The relevance of the study of political communication in social networks. Aktualnye issledovaniia, 2022, (14): 20–22. (In Russ.) https://www.elibrary.ru/lutwqr
20. Chepkasov A. V. Image of the region in the speech of the regional leader and mass communication: genesis and structure. Moscow: Pushkin State Russian Language Institute, 2018, 352. (In Russ.)
21. Chepkasov A. V. Pattern – image – the stereotype of the region (the definition of the concept). Vestnik NSU. Series: History and Philology, 2016, 15(6): 83–92. (In Russ.) https://www.elibrary.ru/uogacn
22. Chepkasov A. V. Components of the image of kuzbass in the speeches of the Kemerovo region governor. Philology and Culture, 2017, (4): 112–121. (In Russ.) https://www.elibrary.ru/ylsihc
23. Lasswell H. D. Structure and function of communication in society. The Communication of Ideas, ed. Bryson J. NY: The Free Press, 1948, 37–51.
Review
For citations:
Evpak E.V. Regional Political Communication in Social Media: Comparative Analysis. SibScript. 2023;25(4):556-566. (In Russ.) https://doi.org/10.21603/sibscript-2023-25-4-556-566
Views:
210
Email this article 