THE PHENOMENON OF AMBIVALENCE OF THE LANGUAGE SIGN AND ORDINARY CONSCIOUSNESS OF RUSSIAN SPEAKERS: PRELIMINARY IDEAS (on the linguistic experiment data for the “Russian Naming dictionary”)
Abstract
The paper introduces the problem of the phenomenon of ambivalence between language sign and ordinary consciousness of Russian speakers. The peculiarities of organizations brand names functioning in ordinary language consciousness, as well as Russian speakers’ ideas about brand names effectiveness are considered.
About the Authors
A. V. Zamilova
Kemerovo State University.
Russian Federation
Anastasia V. Zamilova – Candidate of Philology, Assistant Lecturer at the Department of the Russian Language,
Russian Federation
Anastasia V. Zamilova – Candidate of Philology, Assistant Lecturer at the Department of the Russian Language,
T. Yu. Kuznetsova
Kemerovo State University.
Russian Federation
Tatjana U. Kuznetsova – Candidate of Philology, Senior Lecturer at the Department of the Russian Language,
Russian Federation
Tatjana U. Kuznetsova – Candidate of Philology, Senior Lecturer at the Department of the Russian Language,
References
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Review
For citations:
Zamilova A.V., Kuznetsova T.Yu. THE PHENOMENON OF AMBIVALENCE OF THE LANGUAGE SIGN AND ORDINARY CONSCIOUSNESS OF RUSSIAN SPEAKERS: PRELIMINARY IDEAS (on the linguistic experiment data for the “Russian Naming dictionary”). SibScript. 2015;(1-4):162-165. (In Russ.)
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