DAILY NEWSPAPER EMAIL NEWSLETTERS AS A MEANS OF MANIPULATION OF READERS’ CONSCIOUSNESS

Abstract

The paper touches upon the problem of language manipulation in mass media. The case study of the New York Times describes a new electronic tool of manipulating readers’ consciousness – daily newspaper email newsletters. The results of the research reveal mechanisms of forming positive and negative connotations on two interrelated levels – compositional and referential. Presenting news in the newsletter in different columns gives a false impression of its variability and objectiveness, while its appearance in the order of importance, repetition in different columns, domineering reference to the USA, ‘inconvenient news’ blackout but ‘convenient news’ presentation create a positive image of the newspaper’s home country and negative images of other countries. The research shows that daily newspaper email newsletters are an efficient manipulating tool helping to influence readers’ consciousness and format their interests and evaluations in a particular way.