RETAIL AND PRIVATE LABELS
Abstract
It The article analyses the assortment of private labels (PL) in Kemerovo retail. A comparison of positioning, pricing and promotion PL in retail is provided. Buyers’s attitude to PL products is estimated by the results of a focus group method.
About the Author
L. A. Stratienko
Lyubov A. Stratienko – post-graduate student at the Department of Marketing and Advertising
Russian Federation
Lyubov A. Stratienko – post-graduate student at the Department of Marketing and Advertising
Russian Federation
Lyubov A. Stratienko – post-graduate student at the Department of Marketing and Advertising
References
1. Режим доступа: www.acnielsen.ru
Review
For citations:
Stratienko L.A. RETAIL AND PRIVATE LABELS. SibScript. 2013;(1):287-291. (In Russ.)
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