THE MODEL OF SOCIO-CULTURAL DESIGN AND PROMOTION OF CHILDREN’S EDUCATIONAL PROGRAMMES IN MUSEUMS
Abstract
The paper proposes a model of social and cultural design and promotion of children’s educational programmes in museums. The author proposes to divide the model into two parts: 1) a block of social and cultural design of children’s educational programmes; 2) the communication unit of promoting children’s educational programmes. Each block is further divided into 4 components and analyzed; the author concludes that this model is effective and competitive as it optimizes the image of the museum as a modern institution of culture, appealing to children’s audiences.
About the Author
А. О. Efremova
Altai State Institute of Culture
Russian Federation
Anna О. Efremovа – post-graduate student
Russian Federation
Anna О. Efremovа – post-graduate student
References
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3. Марков А. П. Проектирование маркетинговых коммуникаций: реклам. технологии, связи с общественностью, спонсорская деятельность: учебное пособие. Ростов н/Д.: Феникс, 2006. 542 с.
Review
For citations:
Efremova А.О. THE MODEL OF SOCIO-CULTURAL DESIGN AND PROMOTION OF CHILDREN’S EDUCATIONAL PROGRAMMES IN MUSEUMS. SibScript. 2015;(4-2):21-26. (In Russ.)
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