For citations:

Zheludkova E.G., Purgina K.M. Strategies and Tactics of Brand Formation (Based on the Material of Advertising Slogans in French, English, and Russian). The Bulletin of Kemerovo State University. 2021;23(1):229-236. (In Russ.) https://doi.org/10.21603/2078-8975-2021-23-1-229-236