COGNITIVE AND PRAGMATIC ASPECTS OF OUTDOOR ADVERTISEMENT PERCEPTION BY THE RESPONDENTS IN DIFFERENT REGIONS
https://doi.org/10.21603/2078-8975-2012--4-3-218-222
Abstract
The article is devoted to the specifics of outdoor advertisement perception by the representatives of different
regions (Pavlodar city in Kazakhstan, Kemerovo city in Russia). The article reveals the cognitive and pragmatic aspects
of the advertisement discourse which explains the differences in advertisement perception in various regions. The
results of the psycholinguistic experiment explain nd illustrate the main conclusions of the article.
regions (Pavlodar city in Kazakhstan, Kemerovo city in Russia). The article reveals the cognitive and pragmatic aspects
of the advertisement discourse which explains the differences in advertisement perception in various regions. The
results of the psycholinguistic experiment explain nd illustrate the main conclusions of the article.
Keywords
81'42
About the Author
Aygul Zhaskayratovna Kairambaeva
Innovative University of Euroasia
Russian Federation
Russian Federation
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Review
For citations:
Kairambaeva A.Zh. COGNITIVE AND PRAGMATIC ASPECTS OF OUTDOOR ADVERTISEMENT PERCEPTION BY THE RESPONDENTS IN DIFFERENT REGIONS. The Bulletin of Kemerovo State University. 2012;(4-3):218-222. (In Russ.) https://doi.org/10.21603/2078-8975-2012--4-3-218-222
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