SOCIAL AND ECONOMICAL PROBLEMS OF REGIONAL POLITICAL MARKETING ADAPTATION
Abstract
The author of the article considers social-economic problems of regional political marketing adaptation to the conditions of the region. The main problems discussed are : objective ineguality of regions according to the level of social-economic development, availabitity of various types of social-economis policy in regions, different level and life guality of the citizens, unemployment problems, improvememnt of working and housing conditions as well as medical care and education. According to the author adaptation of regional political marketing can be considered as a process, state and result. Taking into account the specific conditions of regions the introduction of both separate elements of political marketing and its whole system must be the final result of adaptation.
About the Author
Mikhail Mikhailovich Kislyakov
Kemerovo branch of Russian State University of Trade and Economics
Russian Federation
Russian Federation
References
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2. Марченко, Г. В. Регион как объект и субъект государственной политики в России / Г. В. Марченко // Регион как субъект политики и общественных отношений. - М.: МОНФ, 2000.
3. Анатомия русской души. Десятилетие отечественных реформ в расшифровке социологов // Известия. - 2002. - 16 апреля.
Review
For citations:
Kislyakov M.M. SOCIAL AND ECONOMICAL PROBLEMS OF REGIONAL POLITICAL MARKETING ADAPTATION. The Bulletin of Kemerovo State University. 2012;(1):263-267. (In Russ.)
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