The Axiological Strategies of Innovation Discourse and Ways of their Argumentation
https://doi.org/10.21603/2078-8975-2018-3-210-216
Abstract
The research features the ways of innovation discourse and is based on the concept of axiological parameterization of social media discourse. It contributes to the construction of social meanings on the basis of what is particularly significant and valuable in the interpretation process. It also defines the conceptual status of "innovation" as one of the axiologemes of modern discourse. The authors set the parameters of the strategic organization of innovation discourse based on the dynamic approach to the discourse analysis in the model of the trajectory of discursivisation and interpretative approach to the discourse description. The authors also reveal the prevalence of axiological strategies of conceptual status improving as a positive valorization realized in the tactics and techniques of valorizing positive nomination as well as tactics of axiological programming. The theoretical significance of the work lies in the fact that it contributes to the description of discursive construction of the value of "innovation". The results of the analysis are applicable in the field of social discourse theory, speech influence, argumentation theory and axiological strategies.
About the Author
O. N. Sadovnikova
Irkutsk State University
Russian Federation
Russian Federation
Olga N. Sadovnikova
ID http://www.researcherid.com/rid/S-5168-2018
1, Karl Marx St., Irkutsk, 664003
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Review
For citations:
Sadovnikova O.N. The Axiological Strategies of Innovation Discourse and Ways of their Argumentation. The Bulletin of Kemerovo State University. 2018;(3):210-216. (In Russ.) https://doi.org/10.21603/2078-8975-2018-3-210-216
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