AXIOLOGICAL COMPONENT OF COMMUNICATIVE SPACE IN MEDIA DISCOURSE (IN THE ENGLISHLANGUAGE INTERNET MEDIA)
https://doi.org/10.21603/2078-8975-2017-3-198-204
Abstract
The article is devoted to the study of the axiological component of the English-language media discourse, which has not received due consideration in current linguistic theories. With the purpose of revealing the communicative message of the content of modern media, the paper features an attempt to analyse a variety of the collective British values and culturological characteristics, translated into the mass consciousness of the reader, as exemplified in the English-language Internet periodicals («The Guardian», «The Independent», «The Telegraph»). The codes transmitted by the English-language media discourse influence the world outlook of the recipient, as well as contribute to the assimilation of social and behavioural norms and principles. Since the axiological component can acquire a special role in organizing the meaning of the text, it is necessary to take into account the possible variants of coding of the latter for full-fledged perception of the text. From the standpoint of cognitive linguistics, the research reveals the fact that the texts of online media are characterized by a predominant appeal to such mental concepts as privacy, individuality, stability, tolerance, traditionalism, past. It represents, in general terms, the system of language devices and means used for communicative field formation of media discourse; the conclusion about its socio-cultural nature is drawn.
About the Author
Ekaterina V. Ponomareva
V. Vernadsky Crimean Federal University.
Russian Federation
4, Vernadsky Ave., Simferopol, 295007.
Russian Federation
4, Vernadsky Ave., Simferopol, 295007.
References
1. Kozhemiakin E. A. Diskursnyi podkhod k izucheniiu kul'tury [Discursive approach to the study of culture]. Sovremennyi diskurs-analiz = Modern discourse analysis, 1, no. 1. Available at: http://www.discourseanalysis.org/ada1/st6.shtml (accessed 04.01.2017).
2. Buriakovskaia V. A. Kommunikativnye kharakteristiki massovoi kul'tury v mediinom diskurse(na materiale russkogo i angliiskogo iazykov). Diss. doktora filol. nauk [Communicative characteristics of mass culture in media discourse (on the material of Russian and English languages). Dr. philol. Sci. Diss.]. Volgograd State Social and Pedagogical University. Volgograd, 2015, 326.
3. Konovalova M. V. Mediadiskurs i podkhody k ego izucheniiu [Media discourse and approaches to its study]. Filologicheskie nauki = Philological Sciences, no. 98 (2015): 101–108.
4. Klushina N. I. Mediastilistika v antropotsentricheskoi paradigme: novye metody i podkhody [Mediastilistics in the anthropocentric paradigm: new methods and approaches]. Razvitie russkoiazychnogo mediaprostranstva: kommunikatsionnye i eticheskie problemy: materialy nauchno-prakticheskoi konferentsii (26–27 aprelia 2013) [Development of Russian-language media space: communicative and ethical issues: Proc. Sc.-Prac. Conf. (April 26–27 2013)]. Moscow, 2013, 48–55.
5. Anglo-russkii slovar' po lingvistike i semiotike [English-Russian Dictionary of Linguistics and Semiotics]. Ed. A. N. Baranov i D. O. Dobrovol'skii. Moscow: Pomovskii i partnery, 1996, 642.
6. Mendzheritskaia E. O. Diskurs, mediadiskurs i kognitivno-diskursivnaia paradigma v lingvistike [Discourse, media discourse and the cognitive-discursive paradigm in linguistics]. Izvestiia Iuzhnogo federal'nogo universiteta. Filologicheskie nauki = Proceedings of the Southern Federal University. Philological Sciences, no. 3 (2011): 54–60.
7. Grigor'eva I. V., Tikhonova E. V. Vliianie konvergentsii na format i soderzhanie mediatekstov [Effect of convergence on the format and content of media texts]. Razvitie russkoiazychnogo mediaprostranstva: kommunikatsionnye i eticheskie problemy: materialy nauchno-prakticheskoi konferentsii (26–27 aprelia 2013) [Development of Russian-language media space: communicative and ethical issues: Proc. Sc.-Prac. Conf. (April 26–27 2013)]. Moscow, 2013, 131–136.
8. Goroshko E. I., Kaverina A. S. Tipologizatsiia kontenta sovremennykh SMI (popytka refleksii) [Typologization of the content of modern media (an attempt of reflection)]. Razvitie russkoiazychnogo mediaprostranstva: kommunikatsionnye i eticheskie problemy: materialy nauchno-prakticheskoi konferentsii (26–27 aprelia 2013) [Development of Russian-language media space: communicative and ethical issues: Proc. Sc.-Prac. Conf. (April 26–27 2013)]. Moscow, 2013, 122–130.
9. Volynets Iu. P. Sposoby realizatsii aksiologicheskogo potentsiala segmentirovannykh tsitat v angloiazychnom mediadiskurse [Ways to realize the axiological potential of segmented quotations in the English-language media course]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. Seriia: Gumanitarnye nauki = Bulletin of Moscow State Linguistic University. Series: Humanitarian Sciences, no. 20 (2014): 60–72.
10. Wainwright O. “One never builds something finished”: the brutal brilliance of architect Paulo Mendes da Rocha. The Guardian. 4 February (2017). Available at: https://www.theguardian.com/artanddesign/2017/feb/04/why-paulomendes-da-rocha-raises-architecture-to-a-new-level (accessed 04.02.2017).
11. The Observer view on artificial intelligence. The Guardian. 5 February (2017). Available at: https://www.theguardian.com/commentisfree/2017/feb/05/poker-artificial-intelligence-robot-beware-algorithms (accessed 04.02.2017).
12. Martin A. Sky-gods and scapegoats: From Genesis to 9/11 to Khalid Masood, how righteous blame of 'the other' shapes human history. The Independent. 31 March (2017). Available at: http://www.independent.co.uk/news/long_reads/sky-godsand-scapegoats-from-genesis-to-911-to-khalid-masood-how-righteous-blame-of-the-other-shapes-a7657676.html (accessed 01.04.2017).
13. Fox-Leonard B. “I didn’t want to lose my identity when I got married”: The new rules of surname changing. The Telegraph. 1 March (2017). Available at: http://www.telegraph.co.uk/women/family/didnt-want-lose-identity-gotmarried-new-rules-surname-changing/ (accessed 18.02.2017).
14. Mohsin H. Mohsin Hamid on the dangers of nostalgia: we need to imagine a brighter future. The Guardian. 25 February (2017). Available at: https://www.theguardian.com/books/2017/feb/25/mohsin-hamid-danger-nostalgiabrighter-future (accessed 26.02.2017).
15. Kirwan-Taylor H. Affairs, breakdowns and takedowns: the secret world of the school run. The Telegraph. 13 March (2017). Available at: http://www.telegraph.co.uk/women/life/affairs-breakdowns-takedowns-secret-world-school-run/ (accessed 04.03.2017).
16. Hornby A. S. Oxford Advanced Learner’s Dictionary of Current English. Ed. By J. Crowther. Oxford: Oxford University Press, 1998, 1428.
17. Watts J., Dearden L. Theresa May repeatedly refuses to condemn Donald Trump’s immigration ban. The Independent. 28 January (2017). Available at: http://www.independent.co.uk/news/uk/politics/theresa-may-donald-trump-immigrationban-muslim-turkey-refugee-refuses-to-condemn-latest-a7551121.html (accessed 04.02.2017).
18. Watts J. May agrees fighter jet deal with Erdogan despite human rights abuse. The Independent. 28 January (2017). Available at: http://www.independent.co.uk/news/world/asia/theresa-may-agrees-100m-fighter-jet-deal-with-turkeyserdogan-despite-human-rights-concerns-a7551006.html (accessed 04.02.2017).
19. Rosen E. More than 90 percent of universities are restricting free speech, study finds. The Telegraph. 14 February (2017). Available at: http://www.telegraph.co.uk/education/2017/02/14/90-percent-universities-restricting-free-speechstudy-finds/ (accessed 04.03.2017).
Review
For citations:
Ponomareva E.V. AXIOLOGICAL COMPONENT OF COMMUNICATIVE SPACE IN MEDIA DISCOURSE (IN THE ENGLISHLANGUAGE INTERNET MEDIA). The Bulletin of Kemerovo State University. 2017;(3):198-204. (In Russ.) https://doi.org/10.21603/2078-8975-2017-3-198-204
Views:
747
Email this article 