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IMPRESSION FORMATION ABOUT A PERSON AS A RESULT OF HOLISTIC AND ELEMENT-WISE PROCESSING OF FACIAL SIGNALS

https://doi.org/10.21603/2078-8975-2017-3-117-124

Abstract

The impression about a person is formed as a result of interaction of several signals. According to holistic (configurational) way of impression formation, facial signal significance depends on the context (and can be changed if there are other signals). In accordance with the elementwise way, social judgments depend on the contribution of each facial factor that possesses an invariant meaning. The current paper features impression formation based on two facial characteristics – physical attractiveness and abnormality (represented by orbital hypertelorism). Perception was accompanied by social judgments about personality traits, interpersonal attractiveness and reliability. It was expected that the impression of the individuals depending on physical attractiveness and anomaly would be formed in both holistic and element-wise ways. In the experiment, 4 groups of subjects (144 people) evaluated physically attractive and unattractive individuals with an increased and normal interocular distance. The interaction (holistic way) of physical attractiveness and abnormalities determined the reliability evaluation, expressed through attributed traits (danger) and criminal potentialities (the probability of committing different crimes). The independent influence of physical attractiveness and facial features of orbital hypertelorism influenced the evaluation of the potential interpersonal proximity degree. Formation of the impression in the presence of two facial signals was carried out in accordance with the holistic and element-wise ways. The actualization of the impression forming ways depends on the relevance of the facial factor and social judgments.

About the Authors

Svetlana V. Zorina
Samara National Research University.
Russian Federation
34, Moskovskoye Shosse, Samara, 443086.


Oksana A. Kamzina
Samara National Research University.
Russian Federation
34, Moskovskoye Shosse, Samara, 443086.


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Review

For citations:


Zorina S.V., Kamzina O.A. IMPRESSION FORMATION ABOUT A PERSON AS A RESULT OF HOLISTIC AND ELEMENT-WISE PROCESSING OF FACIAL SIGNALS. The Bulletin of Kemerovo State University. 2017;(3):117-124. (In Russ.) https://doi.org/10.21603/2078-8975-2017-3-117-124

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