THE AUTHOR’S COMMUNICATIVE INTENTION IN ECONOMIC MEDIA DISCOURSE
https://doi.org/10.21603/2078-8975-2016-2-160-166
Abstract
The paper deals with communicative intention which has no monosemantic interpretation in modern linguistic theories. An attempt is made to correlate the variety of approaches to communicative intention and find the common ground in order to define the notion borders and to reveal how certain features of the target audience influence the verbalization of intention within economic media discourse. The application of the intentional model by Potcheptsov is grounded. It singles out initial and final intentions each of which is divided into a speech-act intention and postspeech act intention according to time factor of its realization. This gives a successive overview of the intention exteriorization process. The texts of “Тhe Economist” are used as the basis to consider the peculiarities of economic media discourse. The author's communicative intention along with the addressee are seen as text formation factors. Special attention is given to the journal’s target group which is described as critically tuned information takers. Some arguments are given to support the assumption that strategic post speech-act intention of the economic text author is to convince the addressee to accept their viewpoint. Hence, the author's aim is to present their viewpoint as objective and unbiased by means of argumentation strategies. One possible criterion to create their semantic classification is the way of presenting information. The paper suggests a classification of argumentation strategies and offers some evaluation of popularity of different strategies with “Тhe Economist” authors.
About the Authors
S. V. Gubik
Bashkir State University
Russian Federation
Russian Federation
E. R. Shakirov
Bashkir State University
Russian Federation
Russian Federation
References
1. Avtor etoi stat'i nikogda ne chital «The Economist» [The author of this article has never read «The Economist»]. Available at: http://www.adme.ru/tvorchestvo-reklama/avtor-etoj-stati-nikogda-ne-chital-the-economist-21099/ (accessed 15.01.2016).
2. Anikina E. M. Lingvo-kul'turnaia spetsifika realizatsii intertekstual'nosti v diskurse SMI (na materiale anglo-amerikanskoi pressy). Diss. kand. filol. nauk [Linguistic and cultural features of intertextuality in media discourse (based on materials of British and American press). Cand. filol. Sci. Diss.]. Ufa, 2004, 220.
3. Baranov A. N., Mikhailova O. V., Satarov G. A., Shipova E. A. Politicheskii diskurs: metody analiza tematicheskoi struktury i metaforiki [Political discourse: methods of analysis of topical structure and metaphoric models]. Moscow: Fond INDEM, 2004, 94.
4. Vanichkina A. S. Reklamnyi tekst v kognitivno-pragmaticheskom aspekte (na materiale zhurnala «The Economist») [Texts of advertisements from cognitive and pragmatic perspective (on materials of «The Economist»)]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta – Bulletin of Moscow State Linguistic University, no. 614 (2011): 140 – 157.
5. Vasil'eva A. N. Gazetno-publitsisticheskii stil' rechi [Newspaper and journalese style]. Moscow: Russkii iazyk, 1982, 198.
6. Gubik S. V. Kognitivno-diskursivnoe issledovanie angliiskogo ekonomicheskogo massmediinogo dis-kursa (na materiale zhurnala “The Economist”). Avtoref. diss. kand. filol. nauk [Cognitive discursive study of English economic media discourse (on materials of «The Economist»). Cand. filol. Sci. Diss. Abstr.]. Ufa, 2006, 26.
7. Gubik S. V. Informatsionno-veshchatel'nyi stil' zhurnala «The Economist» [Media communication style of «The Economist»]. Vestnik Bashkirskogo universiteta – Bulletin of Bashkir University, 15, no. 4 (2010): 1216 – 1220.
8. Dobrosklonskaia T. G. Chto takoe medialingvistika [What is media linguistics]. Vestnik MGU. Seriia 19: Lingvistika i mezhkul'turnaia kommunikatsiia – Bulletin of Moscow State University. Series 19: Linguistics and intercultural communication, no. 2 (2004): 9 – 17.
9. Dobrosklonskaia T. G. Medialingvistika: sistemnyi podkhodk izucheniiu iazyka SMI: sovremennaia angliiskaia mediarech' [Media linguistics: system approach to study of mass media: contemporary English media language]. Moscow: Flinta; Nauka, 2008, 264.
10. Karasik V. I. Sotsial'nyi status cheloveka v lingvisticheskom aspekte [Social status of a person: linguistic aspect]. "Ia", "sub"ekt", "individ" v paradigmakh sovremennogo iazykoznaniia [“I”, “subject”, “individual” in modern linguistic paradigms]. Moscow, 1992, 47 – 85.
11. Klushina N. I. Intentsional'nye kategorii publitsisticheskogo teksta (na materiale periodicheskikh izdanii 2000 – 2008 gg.). Avtoref. diss. doktora filol. nauk [Intention categories of a mass communication text (based on materials of printed mass media in 2000 – 2008). Dr. filol. Sci. Diss. Abstr.]. Moscow, 2008.
12. Kliuev E. V. Rechevaia kommunikatsiia [Verbal communication]. Moscow: RIPOL KLASSIK, 2002, 320.
13. Leont'ev A. A. Psikhologiia obshcheniia [Psychology of communication]. Moscow: Smysl, 1997, 365.
14. Nazarov M. M. Massovaia kommunikatsiia v sovremennom mire: metodologiia analiza i praktika issledovanii [Mass communication in contemporary world: methodology of analysis and research practices]. Moscow: URSS, 1999, 240.
15. Novoe v zarubezhnoi lingvistike. Vyp. 16: Lingvisticheskaia pragmatika [What is new in international linguistics. Issue 16: Linguistic pragmatics]. Moscow: Progress, 1985, 504.
16. Petushinskaia E. G. Iazyk populiarnogo ekonomicheskogo diskursa (na materiale angloiazychnoi publitsistiki). Avtoref. diss. kand. filol. nauk [The language of popular economic discourse (based on materials of English journalese). Cand. filol. Sci. Diss. Abstr.]. Moscow, 2008.
17. Pocheptsov O. G. Osnovy pragmaticheskogo opisaniia predlozheniia [Fundamentals of pragmatic description of a sentence]. Kiev: Vysshaia shkola, 1986, 116.
18. Fomin A. G., Pevneva I. V. Diskursivnye issledovaniia v psikholingvisticheskom aspekte. Ch. 1: Rechevoe povedenie kak ob"ekt psikholingvistiki: opyt krosskul'turnykh issledovanii [Discursive studies: psycholinduistic aspect. Part 1: Verbal behaviour as an object of psycholinguistics: experience of cross-cultural study]. Ed. Fomin A. G. Kemerovo, 2013, 181.
19. Shakirova E. R. Intentsiia govoriashchego i aspekty ee realizatsii. Avtoref. Diss. kand. filol. nauk [The intention of the speaker and aspects of its realization. Cand. filol. Sci. Diss. Abstr.]. Ufa, 2003, 26.
20. Sharipova V. A. Ob"ektivatsiia v iazyke funktsional'no-kognitivnoi sfery «rechevaia deiatel'nost'» (na materiale russkogo i angliiskogo iazykov). Diss. kand. filol. nauk [Language objectivation of functional cognitive sphere “speech activity”. Cand. filol. Sci. Diss.]. Ufa, 2013, 256.
21. Style Guide. The Economist. Available at: http://www.economist.com/styleguide/introduction (accessed 23.12.2015).
22. Lurching into the Fast Lane. The Economist, July 14th (2012). Available at: http://www.economist.com/node/21558588 (accessed 12.03.2016).
23. Oxford English Dictionary. Available at: http://oxforddictionaries.com (accessed 13.01.2016).
Review
For citations:
Gubik S.V., Shakirov E.R. THE AUTHOR’S COMMUNICATIVE INTENTION IN ECONOMIC MEDIA DISCOURSE. The Bulletin of Kemerovo State University. 2016;(2):160-166. (In Russ.) https://doi.org/10.21603/2078-8975-2016-2-160-166
Views:
653
Email this article 