PROMOTING OF CULTURAL AND ETHNOGRAPHIC HERITAGE OF THE REGION BY MEANS OF TOURISM

Abstract

The paper analyses the perspective ways of cultural, informative and ethnographic tourism development in the Republic of Khakassia. Within this research the authors reveal the problems and offer solutions to preserve the cultural heritage of the region. The paper shows the importance of the national epic in new tourist products development. The researchers characterize tourist projects of Russian and foreign regions based on national epic motives and plots. The paper gives the analysis of ethnographic tours offered by the regional tour operators and characterizes the ethnographic excursion programmes realized in the republic. The development of new excursion programmes within this research is based on the display of yurt museums and epic materials. They are Gold Hitching Post, White Yurta and Alyp's Wedding. The literary basis of the excursions are the works of the Khakass heroic epic supplied with detailed historical, linguistic and musicological materials. The research of the epic has shown abundance of the plots, a variety of heroes and ethnographic features which can enrich regional excursion programmes, thereby to promote public awareness of ethnographic tourism in the Republic of Khakassia.