REPRESENTATION OF PUBLIC RELATIONS IN THE ORDINARY CONSCIOUSNESS OF RUSSIAN SPEAKERS

Abstract

The paper deals with the ideas of Russian speakers about Public Relations in the context of ordinary consciousness. Three types of interpreting texts which reflect Public Relations in different aspects are pointed out on the basis of the linguistic experiment materials. The interpreting texts include authors’ reflexives which present explanations of some ideas. The first group of the interpreting texts reflects the necessity of building communication and cooperation through informing. Respondents of the second group stress the tactics of achieving understanding. Respondents of the third group which is divided into two subgroups speak about truth and honesty in Public Relations. The texts of the first subgroup include ideas of the truth implying both positive and negative information. The second subgroup respondents believe the truth to be connected only with positive information.