ANALYSIS AND ASSESSMENT OF AN ORGANIZATION’S FINANCIAL STRATEGY FROM THE POSITION OF APPLYING DIFFERENT APPROACHES AND METHODS OF THEIR CONDUCTING AS EXAMPLIFIED BY A PARTICULAR ECONOMIC SUBJECT

Abstract

The functioning of an organization under market conditions characterized by a high degree of uncertainty requires developing a financial strategy, its analysis and assessment of its efficiency. Financial analysis is the basis for the development of such a strategy. At present there are a number of methods and approaches to financial strategy assessment. Every method serves definite goals and purposes and is therefore based on the use of different criteria. For efficient strategy development it is useful to apply a complex analysis approach supposed to employ various indices which reflect different aspects of business and financial organization performance and allow its objective assessment.