THE MEANING OF CORPORATE UTTERANCES DURING THE FORMATION OF THE EMPLOYEE

Abstract

Corporate culture is a condition of corporate discourse’s and subject’s formation. Corporate value’s translator is a complex of statements collected in a corporate code. Its important components are the mission of the institution, its regulations and its motto. The paper draws a parallel between corporate culture and spiritual exercises of the antiquity and reveals the mechanisms of creation of the corporate code as an impelling statement. The purpose of such statements is the formation of the employee’s personality, his / her attitude to the organization and him/herself in it. They regulate a person’s behavior in the everyday life and critical situations. They are situationally caused and dialogical. The style of corporate utterances should be clear and expressive. The paper analyzes the way these qualities are realized in the missions of companies specializing in constructions and finish materials. Although they share a common sphere of activity and aim, such companies build different systems of values and use different stylistic strategies when formulating their mission.