THE ROLE OF NARRATIVE IN BUSINESS DISCOURSE (on the basis of business ideas presentations by Kemerovo entrepreneurs for the "Become an Entrepreneur in 60 Days" project)
Abstract
This article describes the implementation of a narrative in one of the most popular genres of fundraising – presentation of a business idea. The author explores the features of the rhetorical strategies used by the tender participants of the "Become an Entrepreneur in 60 days" project. The study found that to increase the impact of an utterance it is advisable to use a narrative. Narrative is able to transform a fact in an event, and the event has a number of features that provide a powerful narrative.
About the Author
T. V. Artemova
Kemerovo State University
Russian Federation
Tatiana V. Artemova – Candidate of Philology, Assistant Professor at the Department of Stylistics and Rhetoric
Russian Federation
Tatiana V. Artemova – Candidate of Philology, Assistant Professor at the Department of Stylistics and Rhetoric
References
1. Артемова Т. В. Нарратив как компонент риторической стратегии обвинительных речей А. Ф. Кони: дис. … канд. филол. наук. Кемерово, 2008. 232 с.
2. Гурьева З. И. Речевая коммуникация в сфере бизнеса: лингвопрагматический аспект. Краснодар, 2003. 250 с.
3. Катышев П. А. Бизнес-дискурс как объект теоретической лингвистики // Общетеоретические и типологические проблемы языкознания. Бийск: АГАО, 2014. Вып. 3. С. 15 – 19.
4. Тюпа В. И. Очерк современной нарратологии // Критика и семиотика. 2002. Вып. 5. С. 5 – 31.
5. Daniushina Yu.V. Business linguistics and business discourse // Calidoscópio. Vol. 8. N. 3. Set/dez, 2010. P. 241 – 247.
Review
For citations:
Artemova T.V. THE ROLE OF NARRATIVE IN BUSINESS DISCOURSE (on the basis of business ideas presentations by Kemerovo entrepreneurs for the "Become an Entrepreneur in 60 Days" project). SibScript. 2015;(4-4):39-42. (In Russ.)
Views:
356
Email this article 