THE EUPHEMISM AS A TACTIC OF LEGAL AND ETHICAL RISK AVOIDANCE IN PUBLIC COMMUNICATIONS

Abstract

The study built a classification model of euphemisms system whose axis is a communicative act, prescribing each type of euphemisms a certain place in communication strategies and tactics of participants seeking to escape legal and ethical risks in public communication. The principle of functional classification is that euphemisms are divided into groups corresponding to different communicative settings and communicative reactions of the speaker and the listener. Accordingly in the classification we select the zone of the speaker and that of the listener. The study was conducted in a comparative perspective: stylistically different newspapers - "Moskovsky Komsomolets in Kuzbass," and "Izvestiya" - were chosen as the material. Uneven distribution of frequency of using different types of euphemisms is registered. This allows us to conclude that not only form of speech, communicative intentions, competence of the speaker and the listener, but also the status of publication,and the readership implement to speech tactics of the speaker and the listener in the aspect of using euphemisms.