GENDER DIFFERENCES IN THE ASSESSMENT OF OPPORTUNITIES FOR REALIZATION OF THE UNIVERSITY YOUTH’S PERSONAL POTENTIAL IN THE URBAN ENVIRONMENT

Abstract

The authors present the results of empirical research conducted in five Siberian cities. A complex of methods was used for assessment of personal potential. The data obtained indicate that the evaluation of the environment for personal and professional potential development among boys and girls is similar. For most young people, family and work remain absolute values. The authors indicate trends in which young men expressed more desire for challenge, success, entrepreneurship, while girls expect a good job associated with serving people in more a characteristic “departure” from reality, focus on the imagined or recreated environments, objects and their own experiences that may be associated with these environments, objects, situations. Such conflicting self may influence the assessment and prospects of building their own future.