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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kemsu</journal-id><journal-title-group><journal-title xml:lang="ru">СибСкрипт</journal-title><trans-title-group xml:lang="en"><trans-title>SibScript</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2949-2122</issn><issn pub-type="epub">2949-2092</issn><publisher><publisher-name>Kemerovo State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21603/2078-8975-2022-24-1-129-137</article-id><article-id custom-type="edn" pub-id-type="custom">HZQVCZ</article-id><article-id custom-type="elpub" pub-id-type="custom">kemsu-5180</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Языкознание</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>Linguistics</subject></subj-group></article-categories><title-group><article-title>Green technology: метафора цвета в профессиональном дискурсе</article-title><trans-title-group xml:lang="en"><trans-title>Green Technology: Color Metaphor in Professional Discourse</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5045-8990</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тихонова</surname><given-names>Ирина Борисовна</given-names></name><name name-style="western" xml:lang="en"><surname>Tikhonova</surname><given-names>Irina B.</given-names></name></name-alternatives><email xlink:type="simple">tikhirina@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Омский государственный технический университет (Россия, г. Омск)</aff><aff xml:lang="en">Omsk State Technical University (Russia, Omsk)</aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>13</day><month>04</month><year>2022</year></pub-date><volume>24</volume><issue>1</issue><fpage>129</fpage><lpage>137</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Тихонова И.Б., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Тихонова И.Б.</copyright-holder><copyright-holder xml:lang="en">Tikhonova I.B.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.sibscript.ru/jour/article/view/5180">https://www.sibscript.ru/jour/article/view/5180</self-uri><abstract><p>Переход на новую современную парадигму устойчивого развития и безопасного производства спровоцировал экспоненциальный рост числа научных работ по теме Green technology. В данной статье рассматривается лингвокогнитивный подход к метафорическому выражению Green technology с учетом моделирующего потенциала цветовой метафоры. Эмпирический материал исследования составляет выборка из 10 наиболее актуальных научных статей, удовлетворяющих поисковому запросу Green technology за период 2011–2020 гг. Авторы статей являются представителями разных стран, что подчеркивает международный характер метафорической номинации. Конвергентное применение традиционных лингвистических методов в сочетании с дискурсивно-когнитивным подходом, а также корпусным и контекстным анализом, дополненное статистическими и библиометрическими методами, позволяет выявить концептуальное ядро дискурса Green technology, организовать концептуальную область в виде фреймовой структуры. Когнитивный подход способствует выявлению несемантизированных элементов значения, таких как эмоциональные и сенсорные реакции, психологические ассоциации, позитивное отношение – существующие вокруг зеленого цвета значения, которые накладываются на профессиональный контекст и определяют вектор его интерпретации. Результаты исследования позволяют выявить метафорическую модель как лексическое проявление профессионального дискурса безопасного производства и глобального устойчивого развития. </p></abstract><trans-abstract xml:lang="en"><p>The transition to the paradigm of sustainable development and safe production has provoked an exponential increase in the number of scientific papers on the topic of green technology. This article deals with the linguacognitive approach to the metaphor of green technology and the modeling potential of this color metaphor. The research was based on ten scientific articles on green technology published in 2011–2020 in different countries. The analysis involved traditional linguistic methods in combination with a discursive-cognitive approach, as well as a corpus and contextual analysis supplemented by statistical and bibliometric methods. The author identified the conceptual core of the green technology discourse and organized the conceptual domain into a framework structure. The cognitive approach facilitated the identification of non-semantic elements of meaning, e.g. emotional and sensory reactions, psychological associations, positive attitude, etc., i.e. the total aura of meanings around the color green which are superimposed on the professional context and determine the vector of its interpretation. The article introduces this metaphorical model as a lexical manifestation of professional discourse of sustainable production and development. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>метафора</kwd><kwd>концептуальная метафора</kwd><kwd>метафора цвета</kwd><kwd>когнитивное моделирование</kwd><kwd>фреймовый анализ</kwd><kwd>корпусный анализ</kwd><kwd>зеленые технологии</kwd><kwd>защита окружающей среды</kwd></kwd-group><kwd-group xml:lang="en"><kwd>metaphor</kwd><kwd>conceptual metaphor</kwd><kwd>color metaphor</kwd><kwd>cognitive modeling</kwd><kwd>frame analysis</kwd><kwd>corpus analysis</kwd><kwd>green technology</kwd><kwd>environment protection</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Lakoff G., Johnson M. Metaphors we live by. Chicago: University of Chicago Press, 1980, 242.</mixed-citation><mixed-citation xml:lang="en">Lakoff G., Johnson M. 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