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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kemsu</journal-id><journal-title-group><journal-title xml:lang="ru">СибСкрипт</journal-title><trans-title-group xml:lang="en"><trans-title>SibScript</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2949-2122</issn><issn pub-type="epub">2949-2092</issn><publisher><publisher-name>Kemerovo State University</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">kemsu-4385</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>ОСОБЕННОСТИ ПЕРЕДАЧИ РЕКЛАМНЫХ ОБРАЗОВ В ПРОЦЕССЕ ПЕРЕВОДА</article-title><trans-title-group xml:lang="en"><trans-title></trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Биякова</surname><given-names>С. В.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Башкирева</surname><given-names>А. Л.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>КемГУ</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2008</year></pub-date><pub-date pub-type="epub"><day>23</day><month>10</month><year>2009</year></pub-date><volume>0</volume><issue>2</issue><fpage>110</fpage><lpage>111</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Биякова С.В., Башкирева А.Л., 2009</copyright-statement><copyright-year>2009</copyright-year><copyright-holder xml:lang="ru">Биякова С.В., Башкирева А.Л.</copyright-holder><copyright-holder xml:lang="en">Биякова С.В., Башкирева А.Л.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.sibscript.ru/jour/article/view/4385">https://www.sibscript.ru/jour/article/view/4385</self-uri><kwd-group xml:lang="ru"><kwd>язык рекламы</kwd><kwd>язык адаптивный</kwd><kwd>рекламный образ</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Феофанов, О. А. Новые технологии в России / О. А. Феофанов. - СПб.: Искусство-СПб, 2000. - 415 с.</mixed-citation><mixed-citation xml:lang="en">Феофанов, О. А. Новые технологии в России / О. А. Феофанов. - СПб.: Искусство-СПб, 2000. - 415 с.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Fiedler, E. America in close-up / E. Fiedler, R. Jansen, M. Norman-Risch. - Edinburgh, 2004. - 280 p.</mixed-citation><mixed-citation xml:lang="en">Fiedler, E. America in close-up / E. Fiedler, R. Jansen, M. Norman-Risch. - Edinburgh, 2004. - 280 p.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Сергеева, А. В. Русские. Стереотипы поведения, традиции, ментальность / А. В. Сергеева. - М.: Наука, 2005. - 320 с.</mixed-citation><mixed-citation xml:lang="en">Сергеева, А. В. Русские. Стереотипы поведения, традиции, ментальность / А. В. Сергеева. - М.: Наука, 2005. - 320 с.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Алексеева, И. С. Профессиональный тренинг переводчика / И. С. Алексеева. - СПб.: Союз, 2003. - 288 с.</mixed-citation><mixed-citation xml:lang="en">Алексеева, И. С. Профессиональный тренинг переводчика / И. С. Алексеева. - СПб.: Союз, 2003. - 288 с.</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
