In cognitive linguistics the metaphor is considered as a way of structuring knowledge and worldview. The theory of metaphorical modeling emerged in the USand now it is developed in Russian linguistics. Some investigations of conceptualization and conceptual metaphor were published in Kazakh linguistics. Animal features are sometimes used in the process of conceptualizing of the man’s inner world. This paper discusses the problem of zoomorphic signs in the structures of the Russian concept душа and the Kazakh concept жан. The paper aims at identification and description of the metaphorical transfer of animals, birds and insects at the process of concept representation in texts. The paper is based on a comparative and typological approach. The theoretical significance of the study is due to the naive picture of the world and the study of methods of language interpretation in the Russian and Kazakh languages. Practical significance is determined by the possibility of using the research results in the study of the Russian language by Kazakh students.