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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kemsu</journal-id><journal-title-group><journal-title xml:lang="ru">СибСкрипт</journal-title><trans-title-group xml:lang="en"><trans-title>SibScript</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2949-2122</issn><issn pub-type="epub">2949-2092</issn><publisher><publisher-name>Kemerovo State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21603/2078-8975-2018-3-203-209</article-id><article-id custom-type="elpub" pub-id-type="custom">kemsu-2538</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Филология</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOLOGY</subject></subj-group></article-categories><title-group><article-title>Варьирование смысла в многокомпонентных метафорах на примере технической семантической сферы английского языка</article-title><trans-title-group xml:lang="en"><trans-title>Variations of Meaning within Multiunit Metaphors in the Technical Semantic Sphere of the English Language</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2623-1726</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Панкратова</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Pankratova</surname><given-names>S. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Светлана А. Панкратова </p><p>191119, г. Санкт-Петербург, ул. Правды, д. 13</p></bio><bio xml:lang="en"><p>Svetlana A. Pankratova </p><p>13, Pravda St., St. Petersburg, 191119</p></bio><email xlink:type="simple">svetpankrat@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный институт кино и телевидения</institution><country>Россия</country></aff><aff xml:lang="en"><institution>St. Petersburg State University of Film and Television</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>26</day><month>10</month><year>2018</year></pub-date><volume>0</volume><issue>3</issue><fpage>203</fpage><lpage>209</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Панкратова С.А., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Панкратова С.А.</copyright-holder><copyright-holder xml:lang="en">Pankratova S.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.sibscript.ru/jour/article/view/2538">https://www.sibscript.ru/jour/article/view/2538</self-uri><abstract><p>В статье рассмотрено варьирование смысла в многокомпонентных метафорах на примере технической семантической сферы английского языка. Цель статьи состоит в том, чтобы продемонстрировать эвристический потенциал многокомпонентной метафоры, значимый для описания метафоризации как смыслопорождения в прагматических целях воздействия на картину мира адресата. Метод комплексного моделирования эвристического потенциала в пределах концептосферы позволил рассмотреть однокомпонентные и многокомпонентные метафоры на предмет их непротиворечивости и прагматической направленности. Выводы к статье постулируют, что благодаря эвристическому моделированию и холистическому подходу к анализу многокомпонентных метафор оказывается возможным идентификация заблуждений, верований, мифов и предрассудков, базирующихся на технической образности. Общая эмотивная направленность технической метафоры направлена на описание дисфункции. Рекомендации к статье предлагают вдумчивый подход в применении технических метафор, что позволит выявить манипулирование общественным сознанием, выявить ошибочность представления о человеке как машине.</p></abstract><trans-abstract xml:lang="en"><p>The research features variations of meaning within multiunit metaphors in the technical conceptual sphere of the English language. Its objective was to reveal the heuristic potential of the multiunit metaphor, which contributes to the description of the metaphoric process pragmatically directed at changing the addressee’s worldview. The author employed the method of the complex heuristic potential modeling within a conceptual sphere, thus disclosing the nature of one-, twoand multiunit metaphors as non-contradictory and pragmatically charged. The heuristic potential modeling and the holistic approach to the multiunit metaphor makes it possible to identify misconceptions, beliefs and myths based on technical metaphors. The general emotive key of the technical metaphor is negative as it reveals the process of breakage and malfunction. The author states that technical metaphors have to be used with caution in order to avoid manipulation and reveal the false character of the Man Is Machine metaphor.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>многокомпонентная метафора</kwd><kwd>холизм</kwd><kwd>образ</kwd><kwd>фрейм</kwd><kwd>когнитивно-прагматический потенциал</kwd><kwd>эвристика</kwd><kwd>диафора</kwd></kwd-group><kwd-group xml:lang="en"><kwd>multiunit metaphor</kwd><kwd>holism</kwd><kwd>image</kwd><kwd>cognitive-pragmatic potential</kwd><kwd>heuristics</kwd><kwd>diaphora</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Микешина Л. А. Философия науки: Современная эпистемология. Научное знание в динамике культуры. Методология научного исследования. 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