The paper is devoted to the description of interrelation between urban identity and possibility of value implementation of the youths in urban conditions. It contains a brief academic review of the researches devoted to environmental and urban identities; it shows that the urban environment, depending on its perception, could become the potential either assisting to the implementation of subjective-relevant goals and values or hindering it, transforming into the stress factor. The empiric research is devoted to the description of basic values implementation ideas specifics among the young people with different levels of urban identity. The formation of the groups conventionally marked as the groups with weak, medium, and high urban identity was realized by means of results clustering of M. Lalli‘s ―Scale of Urban Identification‖ technique assuming the city assessment by the categories of ―exterior value‖, ―general affection‖, ―connection with the past‖, ―proximity perception‖ and ―objectives definition‖. It was educed that the respondents of the received groups also differ in the degree of their identification with ―the typical urban resident‖. It is shown that the strong urban identity promotes the formation of ideas for better implementation of ―professional‖ and ―semantic‖ values as well as the rise of life satisfaction and self-identification of the young people.